In late 2006, we celebrated our 50th anniversary. We took the occasion of our anniversary to look ahead to the next 50 years. It is our intention and commitment to shape the public relations industry to answer the critical, fast-changing needs of business and society. We are already doing it, with a much-admired thought-piece on the future, the industry's first and only future-oriented blog, and new practices and products that answer the need.
To download a PDF version of our thought-piece The Next Fifty Years, click on the icon to the right. To join our discussion on the future of public relations. Visit our blog at www.NextFiftyYears.com.