GolinHarris

Get Real

Every day the world’s political and business leaders perform in front of voters, employees, stockholders and the general public. Every word is weighed, every deed dissected — in print, on air, online and in person. The rest of us have to decide what is true and what is not. More importantly, we must decide who is real and isn’t. This is the realm of authenticity and it comes in all shapes and sizes.

No matter its form, authenticity now rules. It is the fulcrum upon which trust is given, fortunes are made and elections are won. That is no longer a secret. But the logical real world questions remain unanswered: Where do I get authenticity? And how should I communicate it?

The answer lies in how we apply authenticity. That is the key to victory even in the most challenging times. Where transparency dominates. Where spin evaporates. Where you get results — if you Get Real.

All public-facing organizations will come to realize that they must honestly define who they are, and then candidly tell their story. And that’s the purpose of this piece: to deconstruct the concept of authenticity so you may apply it to your particular circumstance. Consider it an owner’s manual . . .a twelve-step program for Authentic change.

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