When good and business unite, goodbusiness ignites.

Change: for good.

GolinHarris Change, a collective impact practice, brings good and business together for society’s benefit. Individually, we are social entrepreneurs, fundraisers, corporate citizens, community citizens, and Yes, marketers too. Collectively, we are a network of global citizens who want to change the world.

We believe “goodbusiness” has equal parts. It is good. It is business. It is not an either-or arrangement of doing good at one time, one place, and doing business at another time, in a separate place. No, to us, goodbusiness is one and the same.

We unite private, public and blended networks together: for change.

• Research: We discover the values you do or could share with your stakeholders.
• Design: We architect your change-making role – where social need meets its solution.
• Network: We source and secure partners in your good endeavor.
• Program: We prototype and invent or re-invent your signature form(s) of change.
• Implement & Iterate: As we advocate, community build, give, et al, we make it better as we go.
• Measure: We determine whether your change is making or becoming the difference.

GolinHarris Change began when our founder Al Golin coined the term ‘trust bank,’ the reservoir of good that companies tap to do more good. Al first shared his philosophy with McDonald’s to help develop Ronald McDonald House Charities.

Today, GolinHarris is a change agent for truth® to end teen smoking and The Meth Project to curtail methamphetamine use. We helped bring charity: water to the people of the Bayaka in Central African Republic, let alone the whole Live Earth.

Looking ahead, we will continue to unite good and business to ignite goodbusiness.

We invite you to join us and make your change: for good.

Case Studies

American Legacy Foundation-Creating a Movement

How does an organization get people – especially today’s youth – to pay attention and reduce tobacco use? Can an organization successfully expose the role of the tobacco industry in manufacturing and selling a deadly product in a way that actually reduces youth smoking rates? With GolinHarris, the American Legacy Foundation launched the national counter marketing brand truth®, encouraging youth to reject tobacco use and helping smokers quit. Research found that truth® was directly responsible for keeping 450,000 teens from starting to smoke during its first four years of the campaign. Through the recruitment and coordination of youth advisors, orchestration of youth activism events and collaboration with various groups to enact change, Legacy’s campaigns have become model social marketing programs across the globe and are revered among the public health community as the standard for achieving behavior change.

charity: water – The Power of WOM and Social Media in Causes
How does a request for friends to help fund an African water well instead of giving birthday gifts raise thousands of dollars and initiate a social-media-driven charitable phenomenon? And four-and-a-half years later how did GolinHarris help charity: water raise $1.7 million over 12 months to help provide clean water to people of Bayaka in Central African Republic, its most ambitious goal? We donated our social media and public relations services, we developed an integrated marketing campaign that included a “nerve center” on Facebook, a Twitter feed providing real-time news and photos from Bavaka, celebrity endorsements, partnerships and media relations. During September 2010, the month that this goal was set, charity: water raised $1MM in donations, representing 60% of the entire 12 month goal and a 50% increase in donations from the year prior.

Dow Chemical Company – Every Step Counts: Bringing Water to the Nearly One Billion People Who Lack Access Through The Dow Live Earth Run for Water
How does a global chemical company show its commitment to finding sustainable solutions for the global water crisis? The Dow Chemical Company galvanized the global community, established its leadership in sustainability and showcased the work of its Dow Water and Process Solutions business unit on April 18, 2010 when people in 200 cities, across 81 countries on six continents came together to take part in the Dow Live Earth Run for Water 6 km run/walks (the average distance many women and children walk every day to fetch water), as well as concerts and educational activities taking place over the course of 24 hours all over the world. In partnership with Live Earth, GolinHarris developed a year-long, global strategic communications platform to support the Dow Live Earth Run for Water with a global media campaign to drive attention at the national and local levels, an online global resource center, NGO partnerships and a multi-dimensional employee communications campaign. Post-event research conducted by GolinHarris showed that  familiarity with Dow’s water/environmental commitments increased 12% among influencer audiences and that  87% of them considered it an “excellent” or “good” program.

Contact Information

Gregory Papajohn
+1.212.373.6025
gpapajohn@golinharris.com
twitter.com/digi_papa

Lee Ann Zondag
+1.212.373.6054
lzondag@golinharris.com
twitter.com/LeeAnnZ_GH

CHANGE@golinharris.com
twitter.com/GH_Change
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