GolinHarris announced today that Glenn Gaslin has signed on to lead the agency’s trailblazing Bridge™ command centers in its Western region offices. As Bridge chief, Gaslin will oversee the delivery of critical business insights, influencer engagement opportunities and help to create content that shapes news and presents solutions for the entire client roster. Read more here.
Today’s 24/7 news-cycle is brimming with commentary. To stay relevant, marketers must deliver the right message in the right place at the right time. Every minute counts when it comes to rising above the chatter and standing out among a sea of competing voices. And the seconds are perpetually ticking by.
So, the question arises: do you have what it takes to compete in real-time?
Meet the Bridge™: a holistic engagement network pioneered by GolinHarris to give your business a front-row seat to the most important conversations, broadcast and news headlines tied to your industry.
With 13 command centers across the world, the Bridge pairs mainstream and digital media experts with creative specialists like copywriters, digital designers and video producers to uncover storytelling opportunities in real time, deliver critical business insights, engage influencers and customers and create the content that shapes news and conversations.
The Bridge helps businesses integrate real-time marketing (RTM) solutions into their communications mix and offers a unique methodology for turning RTM opportunities into big-time results.
Many brands are succeeding by using these five Bridge techniques:
It’s innovative. It’s working. It’s award-winning.
PRWeek named the Bridge “Innovation of the Year” in 2012 and The Holmes Report awarded the Bridge with a Silver SABRE for PR Service of the Year.
Still need convincing? Learn more about how the Bridge can elevate your business by downloading the Bridge brochure – and read about how RTM has changed the way brands engage with consumers and achieve big results.
McDonald’s feeds #fastfoodaddiction on Twitter
In today’s fast-paced world, Twitter topics come and go quickly. But McDonald’s became part of a prolonged Twitter discussion when The Bridge team saw #fastfoodaddiction trending nationally one morning. A quick analysis of the chatter revealed McDonald’s was the brand of choice and its french fries were a fan favorite. Within hours, GolinHarris created two infographics that was shared with consumers through the @mcdonalds Twitter handle. The infographics instantly made McDonald’s a part of the conversation, engaging fast food lovers around the world.
Geeky moment gives TI 800% surge in social media
The engineers at Texas Instruments (TI) make the chips that make technology work. They’re an elite unit with a geeky reputation. And they’re proud of it. That’s why the Bridge team jumped into action when they spotted chatter around “Geek Pride Day” a full week before the May 25 holiday. GolinHarris designed a “What Kind of Geek Are You?” flowchart to help the semiconductor company own the holiday. The visual generated media coverage on CNN.com, Wired and in a host of trade outlets. This single Facebook post increased TI’s social interactions by 800% over its previous best.
Good chemistry lands Dow in 200+ news outlets
As the “official chemistry company” of the Olympic Games, Dow wanted to show the world how science improves sport. With the Bridge team monitoring Olympic coverage around the clock (and around the world), opportunity knocked when an AP reporter tweeted from London’s Riverbank Arena. Knowing Dow resins were used in the stadium’s field hockey turf, the Bridge team secured an interview between the AP and Dow executive George Hamilton. The article, appearing in more than 200 news outlets, quoted Hamilton and credited Dow for developing the innovative hockey turf.