CHICAGO (Mar. 4, 2014) – GolinHarris is pleased to announce that Caroline Dettman is joining the agency in the new role of Chief Creative and Community Officer. She will be responsible for driving the agency’s overall creative development and overseeing the firm’s g4 communities. Dettman is moving to Golin from Edelman where she was Executive Creative Director and the founder and leader of their Strategic and Creative Guild, responsible for driving best-in-class creative for clients across North America. Just this month, Dettman was anointed as a MAKERS Awardee at the inaugural Makers conference that celebrates game-changing women in business. She will report to GolinHarris CEO Fred Cook and work in partnership with regional presidents Gary Rudnick in the Americas, Jon Hughes in Asia and Matt Neale in EMEA and global practice presidents, Scott Farrell and Ellen Ryan Mardiks. Dettman will also be a member of the agency’s Executive Leadership Committee.
“We’re doubling down on g4,” says Cook. “Over the past two years, our new business model has transformed our company. Caroline brings the perfect mix of creative instinct and strategic insight to take our evolution to the next level. She’s going to have a major impact on our people, our work and our clients.”
In 2011, GolinHarris launched an innovative agency redesign called g4 that replaced the traditional agency hierarchy with four communities of specialists who deliver deep insights, bold ideas, broad engagement and seamless integration. In addition, the agency invested heavily in award-winning tools, such as the Bridge — a real-time engagement center; the Bright Collective — a crowdsourcing idea generator; and the Delta Set — research and measurement analytics. In her newly created position, Dettman will be responsible for building the capabilities of all four communities and the development and deployment of their proprietary tools.
“Golin is leading the way forward in our industry with the innovative talent mix it takes to develop breakthrough thinking and ideas for clients today,” says Dettman, “As a competitor, I watched the launch of g4 and it made me equally envious and inspired. The opportunity to lead this revolutionary model is something I cannot wait to be a part of.”
DALLAS (Feb. 28, 2014) – GolinHarris announced today the appointment of Chuck Hemann as executive director of digital analytics. A recognized leader in digital communications and social media insight, Hemann will lead and build the agency’s growing digital analytics capability globally. He will serve both as a senior advisor to clients around the world and as a strategic architect of the agency’s digital analytics team.
Hemann joins GolinHarris’ Strategist community, the agency’s specialist team responsible for driving the insights that inspire campaigns and deploying research and analytics to measure success. He will report to Greg Sendi, executive director and global Strategist community co-leader, based at GolinHarris’ headquarters in Chicago.
Prior to joining GolinHarris, Hemann was group director of analytics for WCG, providing research and insights to brands such as Intel and Procter & Gamble, among others. Hemann is also the co-author of Digital Analytics: Making Sense of Consumer Data in a Consumer World and has served as a guest professor at Syracuse University.
“Chuck’s unique expertise will have an immediate impact on how we deliver business-critical digital insights,” said Sendi. “As a proven thought leader and organization builder, he will play an important role in both introducing best practices and new thinking to clients as well as strengthening our teams around the world.”
CHICAGO (Feb. 27, 2014) – GolinHarris, part of Interpublic Group (NYSE: IPG), has formed a new network of offices in Latin America, representing a group of over 300 professionals in eight countries. The consolidated team of seasoned communications experts immediately establishes a strong presence in the region.
This expansion is led by Flavia Vígio, recently hired by GolinHarris to develop the agency’s business in the U.S. and Latin America. A native of Brazil, Vigio previously served as vice president of Communications of Arcos Dorados, the company responsible for managing McDonald’s in Latin America. In her 6-year tenure at Arcos Dorados, Flavia supervised agencies in 20 markets working in Media Relations, Government Relations, Internal Communications, Corporate Citizenship and Crisis Management. She has won awards such as Best Customer Relation Program and Best Brazilian Website from ABERJE-Brazil, and McDonald’s Global Best Practice Award. Flavia will manage the network from the GolinHarris Miami office.
“At GolinHarris, our vision is to create a multi-disciplined network that will anticipate clients’ needs in today’s challenging communications environment,” says Vigio. “Combining GolinHarris’ innovative tools and structure with the deep knowledge of an experienced regional network creates immense opportunity. We now have a seasoned, integrated team that delivers the most important capabilities in communications.”
The expanded reach for GolinHarris enhances work already being done in Latin America, with new capabilities and products for regional and local clients. For the past two years, GolinHarris has been recognized for the launch of g4, an innovative business structure and revolutionary approach to client service. In conjunction with g4, products like the agency’s award-winning Bridge for real-time marketing, and DeltaSet for ground-breaking measurement and analytics will now be rolled out in Latin America.
“Our approach has been to establish an alliance of the very best communications firms in each local market. We are now able to service global, regional and local clients from private and public sectors, who will fit seamlessly into our network,” says Gary Rudnick, GolinHarris’ President of the Americas. “They will be able to take advantage of our deep expertise across Latin America.”
GolinHarris’ Latin American agencies will share the same training principles and provide a full set of communications services to their clients. Additionally, each agency has special strengths that create a “regional center of excellence,” in key areas such as Real Time Marketing, Content Production, Latam Intelligence and Analytics. Some of the clients already serviced in Latin America by the network include Unilever, Mead Johnson Nutrition, Nintendo and Novartis, among many others. GolinHarris network of agencies in Latin America now include:
LONDON (Feb. 25, 2014) – GolinHarris today announced the appointment of Neil Kleiner as head of social. Kleiner’s appointment comes as the 45 strong digital practice “Gi” sees rapid growth. In his role, Neil will be responsible for developing and promoting The Bridge; the agency’s award-winning real-time marketing proposition and will report to Matt Neale, president, international.
“Gi” – golinharris.com/gi - is the digital heart of the agency, bringing together the conversation and community management that Neil will lead, with the design and build excellence gained through the acquisition of Fuse in January 2012. Gi is a powerful mix of 45 London-based creatives, technologists, planners, coders and community managers.
“Our clients told us they wanted world class social counsel and that’s what Neil brings,” said Matt Neale. “He created the strategy for the multi-award winning ‘Save The 1Day’ campaign for One Direction and made SKODA one of the most engaged automotive brands on Facebook. His ability to integrate paid media into shared content strategies will prove critical to enabling our clients to create award-winning content and conversations across all media channels.”
Neil joins GolinHarris from a head of social role at the Havas group. In his four years there, he launched and led a social media division offering central support for teams across all UK creative agencies. He has previously held positions at Momentum Worldwide (he was a global social media strategist in charge of a specialist research team), social media specialist Interesource and at Trinity Mirror as head of digital content across the group’s five national websites.
“I am hugely motivated by the drive and ambition here at GolinHarris. It’s a wonderful environment to deliver work that delights clients and challenges convention,” said Kleiner. “As the lines between PR, digital and advertising continue to blur, it is my mission to drive GH forward with delivery of fully integrated client campaigns that span earned, owned, shared and paid media.
LOS ANGELES (Feb. 20, 2014) – GolinHarris has been selected as public relations agency of record for HTC America Inc., a leader in mobile innovation and design, headquartered in Bellevue, WA.
“We were impressed with GolinHarris’ history of building brands into household names, capacity to deliver and execute big ideas, ability engage in real-time, and its deep experience in consumer technology,” said Tom Harlin, director of public relations, HTC America, Inc. “We wanted a smart partner, and we found that in GolinHarris.”
Following a competitive agency review process in Q4 2013, GolinHarris was selected to provide technology and consumer engagement strategy in the United States as well as to drive execution.
“We are thrilled to be working with HTC, a company known for its innovation and design aesthetic,” said Judy Johnson, president of the GH’s western region. “We are excited to help bring the company’s compelling story to life and to ensure more people know about the brand and its rich history of innovation.”
While HTC built its reputation as the behind-the-scenes designer and manufacturer of the most popular carrier-branded mobile devices, it is today known for being a customer-driven company that leads the industry in innovative product design and performance.
“HTC has an exciting story to tell, and we’ll use our unique blend of technology sector expertise, creative consumer marketing know-how and real-time media engagement to drive an aggressive approach to public relations on its behalf,” said Lisa Falcetti, executive director, GolinHarris’ global technology practice.
GolinHarris has developed market-winning programs for some of the world’s most prominent technology companies, as well as those who are leading innovation in their respective categories. The GH technology practice combines more than 25 years of industry-specific expertise in multiple technology verticals with analytical insight, deep relationships with influencers and a fresh approach to communications delivery.
Founded in 1997, HTC Corp. (HTC) is the creator of many award-winning mobile devices and industry firsts. By putting people at the center of everything it does, HTC pushes the boundaries of design and technology to create innovative and personal experiences for consumers around the globe. HTC’s portfolio includes smartphones and tablets powered by the HTC Sense® user experience. HTC is listed on the Taiwan Stock Exchange (TWSE: 2498). For more information, please visit www.htc.com.
CHICAGO (10 February, 2014) – GolinHarris expands its Asian footprint with a move into the ‘frontier economies’ by opening of an office in Karachi through a partnership with Lowe & Rauf Pakistan, part of Lowe Worldwide. The agency, which will be branded as GolinHarris Pakistan, has been set-up entirely in the new g4 way and will offer fully integrated digital campaigns from day one.
The agency starts with a team of five, led by country head, Fareshteh Aslam, and it has already won work with several Unilever brands.
“I have worked in the media and communications for over 15 years,” said Fareshteh Aslam, GolinHarris Pakistan, “and the g4 way of working is already proving very attractive to clients especially those looking to integrate social media, digital, print media and advertising to make their brands relevant and engaging all year round.”
Unlike other agencies GolinHarris organizes its teams around four like-minded communities of specialists, g4, called strategists, creators, connectors and catalysts. These specialists work together to build integrated campaigns that bring clients the boldest insights, the brightest ideas and the broadest engagement.
“PR as a standalone discipline is evolving rapidly here in Pakistan and this is being fuelled by the realization that its real power comes when you integrate it as part of your marketing campaigns. This is what is so exciting about our partnership with GolinHarris and is what we believe gives us a unique proposition in the market,” comments Khalid Rauf, CEO of Lowe & Rauf Pakistan.
This latest move comes after recent announcements of partnerships in China, with Magic Group, and in India, with Lowe Lintas, and is further evidence of GolinHarris’s commitment to growth in Asia.
“Pakistan is an extremely vibrant and exciting market and to have such a great partnership with Lowe & Rauf means that we can draw upon all their creative and strategic expertise to bring something new and fresh to businesses here,” explains Jonathan Hughes, International President for GolinHarris. “I can’t wait to see the innovative and award-winning work I am confident this team will produce.”
NEW YORK (Jan. 29, 2014) – Global digital media company and leading weather authority AccuWeather, Inc. has selected GolinHarris as AOR for public relations and corporate positioning for the company. AccuWeather delivers weather information that saves lives, protects property and helps people to prosper, on every media platform and to more than three million locations worldwide.
GolinHarris New York, in collaboration with its San Francisco office, is providing public relations strategy and support for lifestyle, technology and corporate audiences, executive visibility and influencer outreach across traditional, digital and social media. In addition, the agency is leveraging its award-winning, multimedia engagement center, The Bridge, to activate real-time media opportunities on behalf of the brand.
“AccuWeather serves more than one billion people worldwide each day with accurate local forecasts through every major digital platform and in major media markets throughout the U.S. and across the globe,” said John Dokes, chief marketing officer at AccuWeather. “Our goal is to retain an agency that can tell our story on a scale as far-reaching as the audiences we serve.”
“Our storytelling capabilities, combined with our deep expertise in digital media brand marketing and corporate communication, will provide AccuWeather with a powerful integrated communication service that will reach the breadth and depth of its existing platform,” said Tony Telloni, managing director, GolinHarris New York.
Every day one billion people worldwide rely on AccuWeather to help them plan their lives, protect their businesses, and get more from their day. AccuWeather provides hourly forecasts with Superior Accuracy™ for almost 3 million locations worldwide, with customized content and engaging video presentations available on smart phones, tablets, wired and mobile internet sites, connected TVs and Internet appliances, as well as via radio, television, and newspapers. Founded in 1962 by Dr. Joel N. Myers – a Fellow of the American Meteorological Society who was recognized as one of the top entrepreneurs in American history by Entrepreneur Magazine’s Encyclopedia of Entrepreneurs – AccuWeather also delivers a wide range of highly-customized enterprise solutions to media, business, government, and institutions, as well as news and weather content and video for more than 72,000 third-party websites.
STOLI GROUP USA TAPS GOLIN HARRIS AS PUBLIC RELATIONS AOR
NEW YORK (Jan. 17, 2014) – Stoli Group (USA), LLC, the North American subsidiary of SPI Group and importer and national distributor of Stolichnaya Premium vodka, announced today it has selected GolinHarris to lead the development and execution of a fully-integrated PR strategy promoting STOLICHNAYA® Premium Vodka, STOLICHNAYA® Premium Flavored Vodkas and elit™ by Stolichnaya® in the U.S. The New York-based team, led by Jennie Webb, consumer director, also will work with its counterparts in Paris who will focus on the global PR aspects of the brand with SPI Group.
Stoli Group was recently formed to take over importation and distribution rights from U.S. marketer William Grant & Sons on January 1, 2014. The company selected GolinHarris following a competitive review with plans to reinvigorate its vodka franchise in the U.S. The agency, a member of the Interpublic Group of Companies, Inc. (NYSE: IPG), will join its sister agency, Momentum Worldwide, on Stoli Group’s agency roster. Together they will play key roles in the development and implementation of marketing and consumer engagement programs in 2014.
“As we look to refocus and refresh the Stoli brand and story in the U.S., we sought out an agency partner with deep experience in consumer and lifestyle marketing, reputation and crisis management, and nimble but breakthrough creative to help propel Stoli’s premium positioning,” said David Briggs, senior brand manager at Stoli Group. “GolinHarris was the perfect agency partner to help us achieve our goals, and we’re looking forward to this year”
“Stoli is an exciting and authentic brand and our team is well-positioned to execute its U.S. and global public relations efforts,” said Tony Telloni, managing director, GolinHarris New York. “Our experience, coupled with our integrated g4 model and tools, such as our real-time engagement center, The Bridge™, will achieve great results for Stoli.”
ATLANTA (Jan. 7, 2014) – GolinHarris announced today the appointment of Susan Chana as digital director in the agency’s Atlanta office. Chana will lead the agency’s digital team in Atlanta and serve as a senior media advisor to clients including the United Egg Producers, the Grand Ole Opry, Flowers Foods and others. She will join as a member of the connector community in the agency’s g4 model. Connectors are responsible for sharing clients’ stories across earned, shared, owned and paid media. Chana will report to Kathy Cosgrove, managing director.
Prior to joining GolinHarris, Chana was WebMD’s associate director of social media and community. In that role, she led the social media strategy, programming and execution for WebMD’s consumer organization. She also served as a media spokesperson for Delta Air Lines and was a member of the inaugural cross-divisional social media team charged with developing and managing the airline’s emerging media strategy.
“Susan’s unique background and experience will be an outstanding asset to our growing team,” said Cosgrove. “Her perspective on the digital landscape will create immediate opportunities for our clients while expanding our capabilities and expertise within GolinHarris.”
Prior to her digital-focused roles, Chana was the director of public relations for Zoo Atlanta, and also held various government affairs roles with the Atlanta City Council, Metropolitan Atlanta Rapid Transit Authority, The Alisias Group and the Gypsum Association.
Chana received her master’s in political management from George Washington University and her bachelor’s in political science from Northern Illinois University.
CHINA (DEC. 17, 2013) – GolinHarris, part of Interpublic Group (NYSE: IPG), has formed a strategic partnership with the Magic Group of China. The agreement provides the framework for the agencies to combine their expertise in consumer, corporate, healthcare and digital communications for new and existing clients. As part of the agreement GolinHarris will make the intellectual property and tools around its new integrated model for communications, known as g4, available to the team at Magic.
“We are very happy to form this strategic partnership with GolinHarris in China,” said Catherine Zhou, General Manager of Magic Group. “Our two organizations share a very similar culture and passion to bring our clients the latest thinking and industry best-practice. This means that we can offer local and international clients the best of both worlds: all the local experience and on-the-ground capability from Magic combined with the latest thinking and expertise from GolinHarris.”
GolinHarris China, which has offices in Shanghai, Beijing and Guangzhou, works with brands such as Lux, Dove, Singapore Airlines and Nippon Paint. The Magic Group, also with teams in Shanghai and Beijing, is best known for its work with Unilever as well as Mars, BMW, and Roche.
“We have been getting to know Magic for more than two years now and we have a great respect for everyone there,” said Jonathan Hughes, International President at GolinHarris. “China is an extremely important market for us and our partnership means that together we have over 150 digital and communications specialists who have access to colleagues and experts in different practices from around the world; and to our innovative g4 tools such as The Bridge, The Bright Collective and Brand Voice.”
I believe our partnership will be of huge benefit to our new and existing clients as well as our staff,” continued Hughes. “We already share major client engagements and these clients are particularly happy to see the huge benefits that a partnership brings. Our staff will also get the chance to develop their skills and to work with new and exciting people.”
LOS ANGELES, CA (Nov.26, 2013) – GolinHarris announced today that Glenn Gaslin has signed on to lead the agency’s trailblazing Bridge™ command centers in its Western region offices. The Bridge™, pioneered by GolinHarris, is a holistic engagement network that gives clients a front-row seat to the most important conversations, broadcast and news headlines tied to their industries. As Bridge chief, Gaslin will oversee the delivery of critical business insights, influencer engagement opportunities and help to create content that shapes news and presents solutions for the entire client roster.
Gaslin brings a mix of traditional and digital media experience to the Bridge™. Prior to joining GolinHarris, he was the special projects content director for NBCUniversal’s entertainment behemoth E! Online, where he ran the digital arm of Live from the Red Carpet, produced live stream events, launched the first social team, created branded content and edited gossip columns. Gaslin joins the GH Connector community and will report to Judy Johnson, president of the Western region.
“We are in the business of providing the best results for our clients in today’s complex media climate,” said Johnson. “Right now, real-time marketing is the most relevant brand development tool — and having someone with Glenn’s talent for identifying on-the-fly media opportunities and evolving them into significant exposure is a win for everyone.”
GolinHarris has 13 Bridge™ command centers across the world that pair mainstream and digital media experts with creative specialists including copywriters, digital designers and video producers to quickly uncover the important storytelling opportunities that form news and conversations.
“This experience at GH gives me the advantage to see brands through a different lens, to tell stories from their point of view,” said Gaslin. “One of the things I love about GH’s Bridge™ is that it’s at the forefront of where media relationships are headed.”
ATLANTA. (NOV. 18, 2013) – GolinHarris announced today that it has been named as a public relations partner by the Grand Ole Opry®, the show that made country music famous. The agency has been tasked with conducting travel and tourism publicity on behalf of the Opry while working in concert with Schmidt Relations, the Opry’s independent entertainment publicity firm. The account will be led out of the agency’s Atlanta office.
“We were impressed by the strategic and creative thinking GolinHarris presented to us,” said Dan Rogers, director of marketing and communications, Grand Ole Opry. “GolinHarris’ unique insights and creative tactics will allow us to effectively share the Opry’s unique story and further drive interest in the Opry and Nashville, Tennessee as the authentic, music-filled destinations they are.”
“Our work is grounded in strategic insights that feed our creative process, and we look forward to leveraging our proprietary process on behalf of the Grand Ole Opry,” said Kathy Cosgrove, managing director, Atlanta office of GolinHarris.
The account will be led by Lillian Ansley, executive director.
ABOUT THE GRAND OLE OPRY
The Grand Ole Opry® is presented by Humana®. Opry performances are held every weekend of the year and on Tuesdays through Dec. 10. To plan an Opry visit, call (800) SEE-OPRY or visit opry.com. The Opry presents the best in country music live every week from Nashville, Tenn. Celebrating 88 years of entertainment, the Opry can be heard on 650 WSM-AM, SIRIUS XM Satellite Radio, and opry.com. The syndicated weekly program, America’s Opry Weekend, airs on country radio stations across America. The Grand Ole Opry is owned by Ryman Hospitality Properties (NYSE: RHP). For more information, visit opry.com.
WASHINGTON, D.C. (Nov. 11, 2013) – GolinHarris today announced the appointment of Jeff Ventura as executive director, media, in its Washington, D.C., office. In this new position, Ventura joins the agency’s g4 Connector community, focusing on providing strategic media relations guidance to the office’s health care, energy and climate, public affairs and corporate clients. He reports to Susan Corsini, managing director, Washington, D.C.
“Jeff is a valuable addition to our team,” said Corsini. “His skills complement perfectly our transmedia storytelling process which utilizes all channels – owned, earned, shared and paid – to deliver our clients’ messages.”
Before joining GolinHarris, Ventura served as director of corporate communications at CVS Caremark. Prior to that, Ventura was a press officer in the Office of the Commissioner for the United States Food and Drug Administration (FDA). He also served as director of communications in the Office of the Chief Administrative Officer in the United States House of Representatives, where he developed and planned the messaging of Speaker Pelosi’s Green the Capitol Initiative.
Ventura’s other career highlights include serving as assistant director of Media Relations for Johns Hopkins University Hospital/School of Medicine; a reporter for the Shreveport Times and the Baton Rouge Advocate; and public affairs manager at Brigham and Women’s Hospital.
Ventura received his undergraduate degree in writing from Emerson College, a master’s in public relations from Simmons College and a master’s in journalism from Columbia University.
SAN FRANCISCO (Oct. 24, 2013) – GolinHarris announced today the addition of Ken Montgomery, Caroline Kawashima and David Patterson to the agency’s technology practice in San Francisco. All three report to Elke Heiss, managing director of the San Francisco office of GolinHarris and co-leader of the U.S. technology practice.
“Ken, Caroline and David’s arrival is another important strategic step in expanding the technology practice team leadership in San Francisco Bay Area,” said Judy Johnson, president, GolinHarris Western region. “The three new hires bring a unique combination of both in-house and agency experiences spanning the gamut of technology industries that will help provide our clients with a higher level of counsel and service.”
Ken Montgomery joins GolinHarris as an executive director from Montgomery Pacific Group, where he served as principal, specializing in strategic marketing and communications in the fields of ethics and compliance, social enterprise and technology. His PR experience spans Fortune 50 companies to successful “turn-around” ventures to building his own consultancy. Montgomery has held senior director-level positions at an array of software, security, information technology and compliance and ethics companies.
Caroline Kawashima also joins as an executive director and brings 25 years of experience representing global brands and technology innovators. Caroline has held executive management positions at multiple top-10 international PR agencies. She has counseled numerous C-suite executives on corporate and executive visibility, media strategy and crisis communications for clients such as Mazda, Microsoft, Sybase/SAP, HP, Charles Schwab, ARM and Celestica. Her in-house experience includes previous positions with Autodesk and Replicon.
David Patterson, senior manager, was previously an account supervisor at Merritt Group, where he oversaw the agency’s West Coast B2B technology client base and was the day-to-day contact for Tableau Software and Teradata. Prior to that, he held positions in the Washington, D.C., office of Crosby-Volmer International Communications and the White House Office of Political Affairs. David holds a juris doctorate degree from the University of Tennessee College of Law.
“I am proud that our technology practice continues to grow year over year and it has been our mission to combine industry-specific expertise with analytical insight to bring a fresh approach to communications,” said Heiss. “Ken’s results-driven work ethic and passion is directly in line with our philosophy; Caroline’s seasoned expertise in transforming brands will be instrumental to our current clients’ successes and future new business acquisitions; and David’s unique experience in technology combined with his public affairs background will offer a new perspective to the way we service our clients.”
NEW YORK (Oct. 15, 2013) – GolinHarris today announced the appointment of Mary Cunney as media director in the agency’s New York office. Cunney joins the offices corporate practice, supporting the firm’s portfolio of leading financial services, technology and global business brands. In this new role, Cunney will focus on executive visibility, thought leadership and corporate positioning at top-tier media outlets. She reports to Mark O’Connor, executive director, National Media Relations.
“We’re thrilled to have Mary join our team,” said O’Connor. “Her media relations experience is both broad and deep through her work on various corporate, consumer and luxury brands, as well as government and healthcare organizations. We believe Mary’s efforts will provide strong results and visibility for our clients in the outlets that matter most to them.”
Before joining Golin, Cunney worked at MSL Group as a senior media supervisor, where she focused on media relations and strategic planning for a number of brands, including United Technologies, Invest in France, Rolls Royce, Eli Lilly and Shriners Hospitals for Children. Prior to MSL, Mary was part of Edelman’s media team, working with companies to create relevant story angles that resonated with mainstream press. For more than a decade, she has specialized in both health, corporate and consumer media relations and has placed prominent feature stories in top-tier outlets and their respective digital components.
Additionally, Cunney provides pro-bono counsel to Casita Maria, WorldFund, and Appalachian Community Fund.
CHICAGO (OCT. 1, 2013) –GolinHarris announced today the appointment of Elizabeth DeLuca as director in the consumer practice in its Chicago office. Deluca will join the agency’s Connector community and will be responsible for helping to lead GolinHarris’ work for Walmart. She will report to Amy Kennedy, executive director in Chicago.
DeLuca brings more than nine years of marketing and public relations expertise to the team. She joined GolinHarris from Rubenstein Communications where her client portfolio included St. Jude Children’s Hospital, Google/YouTube, Swarovski Crystal, Sundance Channel and Condé Nast Entertainment. Prior to Rubenstein, DeLuca spent over three years overseeing public relations and marketing efforts for retailer Kohl’s.
“g4 has not only changed the way we work for our clients; it’s changed the way we hire. Elizabeth is a perfect example of our mission to recruit amazing talent with proven expertise that will help our clients win in today’s complex, market” said Patti Temple Rocks, managing director, GolinHarris Chicago. “Elizabeth’s media savvy background will further increase our media opportunities across numerous channels.”
“Over the past few years, GolinHarris has transformed the industry with its g4 model, said DeLuca. “I am very excited to be part of a dynamic team and network that puts ideas, innovation and insight at the forefront of its work.”
DeLuca received her B.A. in Broadcasting & Electronic Communications from Marquette University in 2004.
CHICAGO (Sept. 5, 2013) – GolinHarris, a leading global communications agency, and member of the Interpublic Group of Companies (NYSE: IPG), announced today the addition of a new office in Milan to serve clients in Italy and Europe. Draftfcb veterans Franco Ricchiuti and Diego Ricchiuti have been appointed president and managing director, respectively. In addition to leading Golin’s operations, both will retain their roles as president and EVP, chief growth officer, of Draftfcb Italy.
“GolinHarris Italy has been designed for the digital world,” said Matt Neale, president, International. “We’re coupling our real-time marketing, social media and public relations capabilities with Draftfcb’s digital and creative clout; it’s a powerful proposition.”
“By joining forces with GolinHarris, we are immediately able to offer our current clients the most advanced, global network of real-time engagement centers, The Bridge, and social media expertise,” said Franco Ricchiuti. “Unlike other agencies’ offerings, The Bridge is more than a social media listening center, it’s part production studio. Teams aren’t just listening or pitching stories, they are also focused on creating hyper-relevant content based on insights for clients in real-time. No one else in the Italian market has this capability.”
Diego Ricchiuti added: “The Bridge, along with Golin’s innovative g4 model is a compelling differentiator that will help us attract new clients and top talent.”
The agency’s g4 model is organized around four specialist communities: strategists, creators, connectors and catalysts. It is an integrated approach that delivers what’s most important to clients today: insights, ideas, engagement and integration. Nicola Rovetta has been appointed as creative director.
Rovetta, another Draftfcb vet, will relinquish his role as creative director for Draftfcb, Milan. He will join GolinHarris’s creator community and will report to Charlie Coney, head of creative, GolinHarris EMEA.
“Consumers and stakeholders expect brands to be able to speak to them in real time with the appropriate brand voice,” said Rovetta, ”Creating this content for the Italian market will be my immediate focus.”
Draftfcb places equal emphasis on creativity and accountability, science and art. We are made up of a diverse, passionate group of thinkers, creators, poets, artists & technologists devoted to creating brilliant ideas that change behavior. With nearly 140 years of combined expertise, Draftfcb has roots in both consumer advertising and behavioral, data-driven direct marketing. Our worldwide network now spans 151 offices in 90 countries, with nearly 8,600 people, and is part of the Interpublic Group of Companies (NYSE:IPG). For more information, visit www.draftfcb.com.
CHICAGO (Sept. 3, 2013) – GolinHarris, a global communications firm, and LinOpinion, one of India’s leading public relations agencies and a division of Lowe Lintas and Partners, today announced the formation of a joint venture to deliver enhanced capabilities to clients in the region and internationally. The new entity will be known as LinOpinion GolinHarris and has six offices in India.
“After many successful years of partnership, we’ve decided that now is the right time to expand and formalize our relationship. India is an important market in our growth strategy,” said Fred Cook, CEO of GolinHarris. “A formal joint venture with LinOpinion allows us to enter the market quickly with an agency that has a strong reputation and heritage. It also allows us to bring a new way of working and thinking to clients in India with our new integrated approach we call g4.”
Established in 1994, LinOpinion is part of Lintas India Group. The agency, with six offices in India, provides corporate communications, public relations, and digital and social media services to leading brands such as the Times Television Network, Etihad Airways, JP Morgan AMC, Sony PlayStation, Discovery Networks, Seiko, Starwood Group of Hotels, Shapoorji Pallonji Group, Narsee Monjee Institute of Management Studies (NMIMS University), Rio Tinto, Sodexo Food Solutions, Herbalife, Tourism Victoria, Bose Music Systems and others.
Joseph George, CEO, Lowe Lintas & Partners said “LinOpinion, with its large portfolio of blue-chip clients, is one of the fastest growing business units within Lowe Lintas & Partners India. And GolinHarris, a company that has revolutionized the way PR agencies work world over. While I am very excited with our mutual obsession with building brands, I am also convinced that their inputs, influence and involvement will not just help us scale up our operations in India, but also transform our PR offering to be more differentiated and better placed to respond to the ever evolving media environment and engagement dynamics.”
“Our businesses and cultures are similar and our chemistry is good,” said Ameer Ismail, executive director, LinOpinion. “We’ve studied, and have had first hand experience with its g4 model of specialists. We believe the g4 model will be well-received by our clients and we look forward to transitioning our approach in the coming months.”
“Not only will clients benefit from our integrated model,” said Jon Hughes, president, GolinHarris Asia. “They will also have access to our innovative g4 tools such as The Bridge, The Bright Collective and Brand Voice; and to our global experts across multiple practices and industries.”
As part of Interpublic, LinOpinion will remain part of the Lowe Lintas network but will be fully integrated with Golin’s 39 offices worldwide. GolinHarris brings intellectual property, specialist training, award-winning technology and international expertise to the partnership.
LinOpinion is one of the most respected PR agencies in the country and is a member of the Interpublic Group (NYSE: IPG), the holding company of Lowe Lintas & Partners. Besides managing the image and communications strategies for leading brands, LinOpinion provides specialized services in the areas of issue and crisis management. LinOpinion has a pan India presence, with a large talent base of senior communication professionals spread across the country.
William Hill has appointed GolinHarris, PR Week’s International Agency of The Year, to handle the UK consumer public relations for one of the UK’s best-known brands, William Hill. William Hill has one of the most recognised and trusted brands in the betting industry, and enables consumers to bet through multiple channels including retail outlets, online, mobile and telephone.
GolinHarris will work with William Hill to support its press office and undertake creative campaigns around sponsorship properties. The remit includes promoting William Hill’s innovative mobile and online offering. GolinHarris was appointed following a competitive pitch process earlier this year. Previously William Hill worked with Lexis.
Kate Miller, PR Director, William Hill, commented: “We were blown away the energy that GolinHarris demonstrated at pitch stage and felt that their original structure and stellar media team would build on our own media successes. The focus for the remainder of 2013 is creating cut through in a highly competitive space and amplifying our football properties, so the GH real-time marketing offering will be instrumental in delivering on these ambitious plans.”
“We are an agency full of sports fans wedded to the minute by minute developments in popular culture so the chance to work for the nation’s most loved betting companies is a dream come true. We are excited about putting in place a new ‘always- on’ strategy for William Hill and delivering bold creative campaigns to remind consumers and media how much they love this iconic brand,” says Bibi Hilton, Deputy Managing Director, GolinHarris.
GolinHarris announced today that it has been named public relations AOR for Prestige Brands, Inc. (NYSE: PBH), a provider of brand-name over-the-counter products, including Dramamine®, New Skin®, Clear Eyes®, Beano®, FiberChoice®, Efferdent®, Little Remedies®, Chloraseptic®, PediaCare®, Luden’s®, Goody’s® and BC®.
GolinHarris began serving Prestige Brands, Inc. in early 2013. The agency will support Prestige Brands’ portfolio in the areas of brand awareness, consumer marketing, media relations and social media. The account is led by Jen Dobrzelecki, executive director in New York, with the work split between the New York and Los Angeles offices.
“We were seeking an agency partner to bring strategy, creativity and fresh ideas to our brands,” said Tim Connors, Executive Vice President Sales and Marketing of Prestige Brands, Inc. “In addition, GolinHarris has the consumer marketing and media relations experience we were looking for in an agency.”
“We’re thrilled to be chosen as Prestige Brands’ public relations partner,” said Judy Johnson, president GolinHarris’ Western Region. “We are passionate about the success of the Prestige brands we represent, as well as the health and wellness they promote, and thrilled to work with the marketing leadership at Prestige, who we have worked with before.”
GolinHarris announced today that it has been named public relations AOR for Graton Resort & Casino, a brand new $800 million entertainment and gaming destination in Sonoma County. Graton Resort & Casino is owned by the Federated Indians of Graton Rancheria and is part of Station Casinos’ Native American gaming management division. Station Casinos owns and operates 16 properties in Southern Nevada, including Boulder Station, Green Valley Ranch resort and Red Rock Resort.
GolinHarris began serving Graton Resort & Casino in March 2013. The agency is supporting Graton’s efforts in the areas of consumer awareness, travel & tourism and media relations. The account is led by Eva Wong, director, in the San Francisco office.
“We’re excited to partner once again with GolinHarris and benefit from its expertise and experience in the travel and tourism space,” said Lori Nelson, vice president of corporate communications, Station Casinos. “Golin’s media relations experience will be vital to engaging with our consumers and telling the story of our resort and casino.”
“GolinHarris is enjoying a truly collaborative partnership with Graton Resort & Casino,” said Judy Johnson, president of the Western Region. “Our West Coast team is well positioned to support Station Casino’s management expansion into California, and we are eager to introduce the greater Bay Area to this exciting property.”
GolinHarris today announced the promotion of Adam Pawluk to executive creative director in its New York office. Pawluk will continue serving key clients, such as Unilever, Vivus, GSK, and Digicel. He will also play a key role in new business development and continue to lead the creator community for the office. Creators are integral in the agency’s g4 model, charged with developing bold and innovative ideas and creating effective content.
“Adam’s creative energy and thinking has been an asset to our agency, our clients and our office over the past five years. His unique ability to drive creative has resulted in better campaigns and ultimately better results for our clients,” said Tony Telloni, managing director of the New York office. “We look forward to his continued impact as he takes our creator community to a new level in New York.”
“I’m thrilled to be part of an agency that places such a strong emphasis on creativity,” said Pawluk. “Marketers increasingly recognize that integrated thinking around a big idea has tremendous potential to create action. GolinHarris is well-positioned to drive that.”
Prior to joining GolinHarris in 2008, Pawluk served as vice president at Ogilvy Public Relations and Ketchum working on a number of healthcare and consumer accounts. Pawluk received his B.A. in Advertising from University of North Carolina at Chapel Hill.
GolinHarris has today announced that it has appointed The Rubber Chicken as its first ever resident comedy collective to support its Real Time Marketing discipline. The Rubber Chicken has been brought on board so GolinHarris can further help its clients react to breaking news and join conversations with entertaining, sharable content.
The Rubber Chicken is a comedy writing collective made up of award winning stand-up comedians, writers, script associates and producers. Their credits include Extras, Torchwood, The News Quiz, The XFM Breakfast Show and Have I Got News For You. They have provided material for, amongst others, Ricky Gervais, Ruth Jones, Al Murray, Noel Edmonds, Ant and Dec, and The Chuckle Brothers (seriously).
Charlie Coney, EMEA Head of Creative at GolinHarris, commented; “Comedians possess an intriguing mix of acute observational skills and an ability to improvise. They basically produce highly engaging content on the back of entertaining and accurate insights – clear parallels to what we do as an agency.
We believe working with The Rubber Chicken will improve the way we develop big ideas and give us a powerful edge when it comes to real time marketing.”
To celebrate The Rubber Chicken’s appointment, GolinHarris held a comedy showcase at Proud Cabaret on, July 17th for clients and friends of the agency. The evening was hosted by the company’s Bright Collective™ comedian Owyn Stephens and featured The Rubber Chicken’s very own Tom Price.
SINGAPORE (24 June 2013) – GolinHarris announced today the appointment of Tarun Deo as managing director of Singapore and regional managing director of South-East Asia. He will assume the leadership role from Christina Cheang, who is stepping down from the role after five successful years with the agency. Deo starts his new assignment on July 1.
Deo brings with him more than 20 years of communications and brand building experience from across Asia Pacific and is regarded by many as a trusted senior counselor. He has worked across many industry sectors and for some of the world’s largest brands including Philips, Nokia, VISA, Procter & Gamble, McKinsey, AT&T, and DBS Bank.
Most recently Deo served as managing director and senior partner of FleishmanHillard’s operations across Southeast Asia and India, based in Singapore. Previous roles include senior vice president for Market Development and the Technology Group for Asia as well as leading strategy to build Fleishman’s regional Digital and Social Media capabilities.
“We are very pleased that Tarun is joining us. Attracting specialists of his caliber is key to providing the highest levels of counsel and expertise to our clients in Singapore and across the region,” said Jonathan Hughes, GolinHarris president, Asia Pacific. “At the same time, we are extremely grateful to Christina for putting our business in Singapore on such a strong footing and we wish her all the very best.”
CANNES (June 20th) – GolinHarris has today launched the second generation Bright Collective™, an innovative, proprietary co-creation portal (www.ghbrightcollective.com). Designed to radically change the communication agency’s approach to creative thinking and generating big ideas, the second generation community has now grown to 267 global members. Alex James joined GolinHarris in Cannes to speak about disruptive thinking, the Bright Collective’s underlying premise.
The Bright Collective™ brings together diverse creative minds from a wide range of industries to respond to client challenges. It draws on global perspectives, varied areas of expertise and people from multiple backgrounds and geographies to deliver bigger, channel neutral ideas designed to work across various markets. New creative minds joining the second generation platform include a Swedish architect and a chef from Hong Kong.
“You don’t get much more disruptive a career move than music to cheese-making, but I’ve always believed in challenging conventions,” said Alex James. “Surrounding yourself with like-minded people can often result in a creative rut – but working with cheesemakers who have diverse and different ideas, you end up producing your best work.”
Charlie Coney, EMEA head of creative, commented; “At Cannes, you have brilliant creative minds gathered together in one physical space – we’re replicating that digitally, tapping into a network of amazing thinkers to produce best-in-class global creative. The Bright Collective heralds a step-change in how we produce disruptive, creative ideas for our global clients.”
The Bright Collective™ 2.0 is another step in the implementation of the g4 model and enhances GolinHarris’ creative offering hot on the heels of the appointment of its first ever creative technologist, James Bickerton. James will be combining the latest in digital technology with a best-in-class creative mindset to drive technical innovation within the business.
Members of the Bright Collective™ include creatives such as fashion designers, ad copywriters, illustrators, musicians, jellymongers, film producers and graphic designers from around the world. This gives clients a powerful opportunity to tap into a diverse mix of creative minds and benefit from their less-traditional ways of thinking.
The Bright Collective™ is a curated platform, so every brief which goes into the system is shepherded through and closely monitored by the account’s dedicated Creative Director. Because of its closed nature, and the fact that all members of the Bright Collective are vetted and approved, clients can cherry pick the people they want to see and respond to the brief – ensuring no risk to client confidentiality.
CHICAGO (June 19, 2013) – Global public relations agency GolinHarris kicks off its fifth annual worldwide community service initiative, Al’s Day, today. The day honors founder and chairman Al Golin’s dedication to community service and is held each year on, or around, Al’s birthday on June 19. In 2012, more than 600 employees from around the world devoted nearly 7,000 hours to a wide variety of community and charitable organizations. Close to 1,000 employees will participate this year and will donate more than 11,000 hours of service to their communities.
“Al has always been a proponent of giving back,” said Fred Cook, CEO of GolinHarris. “More than 50 years ago, Al introduced our client, McDonald’s, to the concept of the Trust Bank, which demonstrated the value of being a good corporate citizen. That philosophy lives on today and is an integral part of the way we work not only for our clients, but as an agency.”
The GolinHarris London office leads off Al’s Day today at the Spitalfields City Farm, an organization that concentrates on growing local affordable food for their community. Offices around the world will celebrate Al’s Day over the next few weeks, participating in activities ranging from volunteering at Café 458 in Atlanta to feed the homeless; to working with Little People, an international NGO providing care for children and young people affected by cancer in Bucharest; to supporting the Chicago Park District’s ongoing efforts to maintain and improve a city park to benefit the surrounding community; to spending the day with the kids at Manzil Special Needs School in Dubai; to volunteering with client Ronald McDonald House Charities in Shanghai.
“I was honored when Al’s Day was introduced five years ago and am more and more impressed each year with the dedication and compassion of our team,” said Al Golin. “I couldn’t think of a better way to celebrate my birthday than by hearing about the ways our people are working to better the communities in which they live and work.”
In addition to each office’s day of service, GolinHarris employees will be celebrating Al’s birthday on social media today by tweeting their birthday wishes using #GHAlsDay, sharing photos on Facebook, creating Vine videos and posting trivia questions on GolinHarris’ social media properties about Al and the agency. This initiative is a nod to Al’s advice that in today’s technologically driven world, it is important to balance high tech with high touch.
NEW YORK (June 18, 2013) – GolinHarris today announced the appointment of Andrea Morgan as executive director and leader of the consumer marketing practice in New York. In addition to driving business development for the practice, Morgan will oversee the growing consumer brands team in New York, which counts Unilever, Nintendo, U.S. Cotton Inc., AutoTrader.com, Maurices and adidas, among some of its client partners. She will report to Tony Telloni, managing director.
“We’re excited to have Andrea join our team,” said Telloni. “Her diverse background, passion for consumer brands, and proven brand marketing expertise is a perfect match for what we’re building in NYC. We believe Andrea’s approach, perspectives, creativity and insights will make our consumer brands offering even stronger.”
Morgan is a consumer marketing specialist bringing more than 20 years of experience to GolinHarris. Most recently, she was managing director at Emanate, overseeing the consumer practice and new business development. Prior to Emanate, Morgan spent three years at Zeno Group, as well as two years with Euro RSCG on a number of consumer and brand marketing assignments. In addition, she spent 11 years at Edelman in the consumer brand practice. Morgan has worked across a number of well-known household brands including Sears, Kmart, Office Depot, Bacardi, Boston Beer, Claritin and Acuvue contact lenses.
CHICAGO (June 6, 2013) – Global public relations agency GolinHarris will host a workshop called “Finding Your Brand’s Voice” at the 2013 Cannes Lions International Festival of Creativity on Thursday, June 20. GolinHarris is the only PR firm invited to present a workshop at the 2013 festival.
Co-hosted by GolinHarris’ global creative director Charlie Tercek and writing director Ben Lincoln, the interactive workshop is designed to help communicators discover, define and better articulate the voice of their brands.
“Every brand has a story to tell but not necessarily a distinct voice to tell it,” Tercek said. “The idea is to discover a voice that is true to the brand and no one else, allowing communictors to tell brand stories clearly and consistently across earned, owned and paid media.”
The June 20 workshop was inspired by the agency’s “Brand Voice” writing model. Already used by more than a dozen GolinHarris clients, Brand Voice offers a more thoughtful and scientific approach to brand storytelling. It helps brands remain true to their identity, be relevant to their audiences and stay consistent across all media channels.
“A lot of marketing and PR pros don’t think about a brand’s voice until they get it wrong,” Lincoln said. “But the fact is we get it wrong all the time. And when we do, brands can look silly, disingenuous or out of touch. We invented Brand Voice to help our clients’ brands stay true to themselves, and build a stronger bond with customers.”
GolinHarris will host the “Finding Your Brand’s Voice” workshop at 12:30 – and again at 17:00 – on Thursday, July 20, in the workshop room of the Palais des Festivals in Cannes, France. To attend, participants must be registered for the festival.
NEW YORK (May 29, 2013) – GolinHarris announced today the appointment of Mark O’Connor as executive director, National Media Relations. Based in New York, O’Connor will lead the agency’s national media relations team and provide strategic media relations guidance to clients across multiple practices. Additionally, O’Connor will serve as co-leader of the agency’s connector community, alongside Jeff Beringer, global Digital Practice leader. The agency’s connector community is responsible for sharing clients’ stories across earned, shared, owned and paid media.
“With his combination of agency and broadcast experience, Mark knows instinctively what makes a great media story and how to balance that against the client’s objectives to achieve strong results,” stated Gary Rudnick, president of the Americas. “His experience and expertise will have an immediate impact on our clients and teams.”
O’Connor brings more than 20 years of media relations experience to GolinHarris. Most recently O’Connor served as executive vice president of national media relations at Zeno Group. Prior to that, he was senior vice president of media relations for Ogilvy Public Relations Worldwide. He has served a myriad of clients including Lipton, Pizza Hut, Seattle’s Best, Bacardi Rum, Bausch & Lomb, Ford Motor Company, Bertolli, Intel and LG Electronics.
Before moving to the agency side in 2007, O’Connor held senior media positions with Turner Broadcasting, CBS, The Food Network and MSNBC. In these roles, O’Connor worked in a variety of capacities – from company spokesperson, to executive communications, to program and talent development, to issues management and public affairs.
CHICAGO (May 22, 2013) – GolinHarris announced today the appointment of Tony Telloni as managing director of its New York office. Telloni will start with the agency on June 10 and will report to Gary Rudnick, president of the Americas. Telloni will be responsible for driving growth, managing the office’s major account relationships, day-to-day business operations and new business development.
“Tony is the perfect person to take our New York office to the next level. He has the right mix of consumer, corporate and healthcare experience, fits very well in our culture, and has the same hunger as our leadership team to make our New York office a force in the market,” said Rudnick. “We have built a solid foundation in New York over the past few years, but needed somebody to realize our vision to be considered among the New York market leaders. We are very confident that Tony will take us there.”
Prior to joining GolinHarris, Telloni spent the last six years as Burson Marsteller’s New York market leader and managing director in the firm’s Consumer and Brand Marketing practice. In these roles, Telloni helped oversee an office of 200+ people while playing a critical role in new business efforts, client relationships and operations management. During his tenure, he also served as president of Proof, an integrated communications and marketing services offering inside Burson. Earlier in his career, Telloni spent four years at Edelman, where he led several consumer account teams including Canon, Hershey, Pfizer, Microsoft and Unilever, among others. He also held senior positions with Ruder Finn.
“I’m looking forward to joining GolinHarris,” said Telloni. “With its blue-chip client roster, creative campaigns, g4 model and innovative product offerings such as the Bridge, Golin is well positioned to lead the conversation while shaping the future of public relations. It is an exciting time to join a firm committed to elevating communications and integrated marketing for both clients and staff.”
Telloni replaces Jennifer Cohan who left the agency in December.
ATLANTA (May 16, 2013) – GolinHarris announced today the appointment of Katie Whitney as director in the consumer practice in its Atlanta office. Whitney will join the Catalyst community and will report to Mark Dvorak, executive director in Atlanta.
“Consumer marketing is our biggest and most robust practice at GolinHarris,” said Dvorak. “Katie’s exceptional communication and organizational skills, especially within a fast-paced environment, will help our consumer practice continue to succeed and grow.”
Whitney brings more than 15 years of marketing and client management experience to the team. Prior to joining GolinHarris, she managed client relations for Verizon Wireless and 20th Century Fox at Moxie Interactive. Her in-depth agency account management experience also stems from her work at 22squared and 360i with various clients such as BellSouth and Toyota Southeast. Whitney also worked with leading media and publishing giants, Gilt Groupe and Niche Media, where she developed and grew accounts and was responsible for sales growth in the travel, tourism, hospitality, arts and cultural sectors throughout Georgia.
“Katie’s proven experience in project management, strategy, experiential marketing and cross-channel campaigns will undoubtedly broaden new streams of revenue for the agency,” Dvorak added. “We’re eager to see what Katie’s diverse background will bring to future client campaigns.”
“I’m very excited to work for such an innovative agency,” said Whitney. “GolinHarris has proven that it’s not afraid to take calculated risks and lead the way in a highly competitive and constantly evolving industry. After reading about g4 and seeing the kind of thoughtful and creative work the agency is doing, I knew I wanted to be a part of it.”
MCCLEAN, VA (May 14, 2013) – The American Frozen Food Institute (AFFI) has selected IPG’s McCann Erickson, GolinHarris and Casanova Pendrill to develop a comprehensive national consumer campaign on behalf of the newly-formed Frozen Food Roundtable (FFRT).
McCann will lead the advertising and integrated team of sister agencies that include GolinHarris for public relations and Casanova Pendrill for Hispanic communications.
The FFRT, which operates under the auspices of AFFI, was formed in late 2012 by a group of leading frozen food consumer packaged goods (CPG) companies and is comprised of ConAgra Foods Inc., General Mills, H.J. Heinz, Hillshire Brands, the Kellogg Company, Nestle USA, Pinnacle Foods and the Schwan Food Company. The group is focused on promoting the benefits of frozen foods to consumers and encouraging a stronger appreciation for the multitude of outstanding products available in the frozen food aisle.
“Our goal is to engage consumers, invite them to think about frozen foods and learn how frozen foods can enhance their lives,” said Kraig R. Naasz, AFFI president and CEO. “We believe McCann’s strategic, creative and multimedia approach will help us better connect with consumers and achieve our goals.”
Hank Summy, president of McCann Erickson North America, said, “We and our partner agencies are delighted with the opportunity to work with AFFI and the FFRT to communicate how frozen foods complement the lifestyles of today’s consumers.”
“We are excited to work with our partners to promote the many reasons consumers should choose frozen foods,” added Ellen Ryan Mardiks, vice chairman of GolinHarris.
The assignment, effective immediately, follows a formal agency review.
About the American Frozen Food Institute
The American Frozen Food Institute is the national trade association promoting and representing the interests of all segments of the frozen food industry. AFFI works to foster industry development and growth, and advocates before legislative and regulatory entities on the industry’s behalf. More information can be found at www.affi.org.
About McCann Erickson
McCann Erickson New York (www.mccanny.com) is the flagship and largest office of McCann Erickson Worldwide, the world’s most extensive advertising agency network, with operations in more than 120 countries and a client roster that includes preeminent global marketers and many of the world’s most famous brands. The agency is a unit of McCann Worldgroup, a leading global marketing solutions network, and is part of the Interpublic Group (NYSE: IPG).
CHICAGO (May 2, 2013) – GolinHarris announced today the appointment of Farah Speer as North America Healthcare Practice Leader. In this new role, Speer, a 13-year veteran with the agency and expert with more than 20 years of healthcare industry experience, will be responsible for aligning and expanding the healthcare practice across its North American offices, particularly Chicago, New York, Washington, D.C. and Los Angeles. GolinHarris represents consumer health and pharmaceutical giants such as Johnson & Johnson, GSK, Takeda, Teva, Astellas Biomet, Baxter and Novartis, among others.
Speer will partner closely with Golin’s global healthcare practice co-leaders, Angie Wiles and Sarah Matthew, on strategic growth initiatives for GH’s offices in the US. Speer has led the Chicago healthcare practice with impressive growth. Her promotion comes on the heels of the agency’s announcement about new healthcare practices and leadership in the UK and Singapore.
“With Farah’s appointment, and new leadership in Europe and Asia, GolinHarris is able to provide clients with a truly global and integrated service offering,” said Wiles. “Farah’s energy and expertise in healthcare, client relations and strategic planning will play a vital role in serving the needs of existing clients and will help to continue to drive the growth of our practice worldwide.”
Prior to joining GolinHarris, Farah was with Ketchum in New York and Chicago for six years. Farah’s accomplishments have resulted in numerous awards on behalf of clients, including the PRSA Silver Anvil Award, the Creativity in Public Relations Award, the SABRE Award and the International Association of Business Communicators Gold Quill Award.
“The North America healthcare practice has experienced double digit growth over the past several years and I look forward to continuing its expansion into 2013,” said Speer.
Farah graduated cum laude from the University of Notre Dame with a Master’s in Business Administration and has a Bachelor of Science in mass communication from Boston University’s College of Communication.
CHICAGO, IL (Apr. 29, 2013) — GolinHarris was named the Holmes Report’s Americas region 2013 Large Agency of the Year today. This is the third top honor for the agency in 2013. Last month, the Holmes Report named GolinHarris 2103 UK Consultancy of the Year and Virgo HEALTH, which Golin acquired last year, was named 2013 Healthcare Consultancy of the Year. The agency was cited for its strong financial performance, new business growth and innovation specifically its g4 model and real-time marketing offering and engagement centers, known as The Bridge.
In 2011, GolinHarris completely redesigned the agency to combine strategy, creativity and engagement into one seamless package that is delivered to clients. The g4 model provides clients with a dedicated team of specialists, including strategists, creators, connectors and catalysts, who are embedded in every account.
“We knew when we launched g4 nearly two years ago that it was a bold move,” said Fred Cook, CEO. “But it has proven to be the right move for us. It’s propelling our agency forward, it’s differentiating us from our competitors, it’s expanding our capabilities, and most importantly, it’s delivering better results for our clients.”
“Our g4 model has not only helped drive our strong financial performance, it has been a key factor behind four acquisitions, attracted new kinds of talent and driven significant new business wins and organic growth,” said Gary Rudnick, president of GolinHarrris, Americas.
Earning the top spots in the Holmes Report follows three earlier prestigious agency recognitions in 2012: PRWeek International Consultancy of the Year, PRCA Large Consultancy of the Year and the Gold Medal Winner in the PRWeek Global Agency Report.
“It is very gratifying to be recognized by these organizations,” added Cook. “It acknowledges our team’s excellent work and dedication and reaffirms that GolinHarris is truly a leader and innovator in the PR industry.”
Jonathan Hughes, president international in Asia, will be speaking at the B2B Content Marketing Asia Roundtable in Shanghai (April 25-26, 2013).
The conference, which is in its fifth year, is focused on B2B marketers and brings together thought leaders from across the region. The event serves as a professional learning platform for discussion on the forces, tactics, strategies and best practices that are impacting the B2B environment in Asia.
“I am delighted to have this opportunity to share our knowledge with industry leaders from across Asia. Content is king, in both the B2C and B2B environment, but it has become necessary to deliver relevant content to increasingly segmented audiences. Organizations need to share their own unique compelling story. Speed and agility is key to engaging B2B audiences, building your brand reputation, and generating leads. I hope that in sharing our agency’s experience we will add value for conference attendees,” Hughes commented.
Senior executives from a diverse range of industry backgrounds are scheduled to speak at the two-day conference, including those from Cisco, Coca-Cola, Infosys, Interbrand, GIA Group, and TE Connectivity.
LOS ANGELES (Apr. 15, 2013) – GolinHarris announced today the appointment of Kristen Berry-Owen as director of research & analytics for its West Coast offices. In this new position, Berry-Owen will join the agency’s Strategist community, where she will lead this community on the West coast, and be responsible for leading and managing primary and secondary research initiatives for clients in the CPG, food and beverage, automotive, technology and healthcare industries. She will be based in Los Angeles and will report to Judy Johnson, president of the agency’s Western region.
“Kristen’s research and consumer insight experience will have an immediate impact on our success,” said Johnson. “Her intelligence, perceptiveness and mastery of analytical tools and technologies drive her passion for using research to develop unique insights that will help our clients achieve their objectives. Additionally, she brings a deep understanding and experience of how to reach multi-cultural and hard-to-reach consumers.”
Berry-Owen joins GolinHarris with more than 15 years of experience in quantitative and qualitative survey design, primary and secondary research and consumer segmentation. Most recently, she served as director of creative research at market research and consulting firm, TideWatch Partners, where she led the qualitative research practice. Prior to TideWatch, Berry-Owens led large-scale custom research projects for CPG, food and beverage, entertainment, financial services, telecommunications, public interest and healthcare clients as senior director of consumer insights at New American Dimensions. Clients have included Abbott Laboratories, Ad Council, American Greetings, Citibank/Banamex, ConAgra, ESPN, Estée Lauder, Nike, Novartis, P&G, Pepsi, Target and Wells Fargo.
“Since we launched our g4 model, we’ve invested heavily in bringing new resources and capabilities, such as research and analytics, planning and creative production to the agency,” Johnson added. “Kristen is a wonderful addition to our senior team and our Strategist community.”
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ATLANTA (Apr. 4, 2013) – GolinHarris announced today the appointment of Michael P. Mills as executive director and head of its Public Affairs and Sustainability practice in Atlanta. Mills will join the Strategist community and be responsible for growing the practice area that includes issue and crisis management, community engagement and Corporate Social Responsibility services. He will report to Kathy Cosgrove, managing director of GolinHarris Atlanta.
“The public affairs and sustainability practice has always been an important segment of our team’s work,” said Cosgrove. “Michael’s issues management expertise is deep. His experience serving as Wal-Mart’s reputation point person in the Southeast and at various public relations and policy firms allowed him to cover everything from energy and climate change to water, education,employee relations and healthcare issues, which gives us significant new resources to expand on existing offerings in a competitive marketplace.”
Mills comes to GolinHarris with more than 15 years of political, PR and organizational management experience. Most recently, he served as president of the Southeast Energy Efficiency Alliance (SEEA), an organization that partners with policymakers, utilities, governments, industry and non-governmental organizations to create more energy efficient futures for the communities they serve. Mills also has significant political experience, which culminated in a 2010 run for Georgia Secretary of State. His reputation earned him a spot in the 2006 class of Outstanding Atlanta, Georgia Trend magazine’s 2001 list of “40 Under 40” and he published his first book Battling Democracy’s Decline in 2009.
“Michael is further proof that we are committed to hiring specialists with focused expertise to lead our agency into the future,” Cosgrove added. “He is a fantastic addition to our team and I know that the impact he will make for the agency and our clients will be immediate and far reaching.”
“I’m thrilled to join the GolinHarris team,” said Mills. “I’ve actively helped Southeastern communities, governments and the private sector tackle critical issues, and I’m excited to be a part of an agency who shares my passion for continuing thatwork in a smart, thoughtful and sustainable way, leveraging proprietary tools to do so.”
NEW YORK (Mar.27, 2013) – GolinHarris announced today the appointment of Alan Danzis as media director and Bridge chief in its New York office.
The Bridge™ is the agency’s global network of multimedia hubs where staff uses traditional media analysis, social media conversations, daily briefings with key influencers and monitoring of live broadcast coverage to take advantage of short-term opportunities to share clients’ stories and maximize planned storytelling windows. Teams build relationships and pitch stories, and also create hyper-relevant content based on real-time insights, in real-time. As Bridge chief, Danzis will lead a team of traditional and digital media relations specialists and content creators to help the agency’s consumer clients and their brands become part of the daily news cycle.
Danzis brings more than ten year of public relations, media relations and social media experience to the agency. Danzis’ prior experience includes stints with Atomic PR, Ketchum, RLM Public Relations and Spector and Associates. He is a regular contributor to numerous technology and entertainment blogs including DVICE; NYPost.com; Complex.com; BuzzFocus.com, BuddyTV, Starpulse; and AboutFoursquare.com.
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LONDON (March 13th 2013) — GolinHarris today launches a dedicated Healthcare practice, for the first time enabling the award-winning agency to offer specialist in-house health communications from its London operation. Virgo HEALTH became part of the group in July 2012 and has driven the formation of the new team, led by long standing Virgo director Siân Boisseau.
Kicking off with a team of five, the practice offers the complete range of healthcare services at international and domestic levels from public relations for prescription and over the counter products or consumer goods with a health positioning, through to medical education and scientific writing. GolinHarris now has specialist health teams in Chicago, New York,
London and Singapore.
Angie Wiles, joint Global Healthcare Practice Leader explained: “The GolinHarris Healthcare Practice and Virgo HEALTH brands sit alongside each other within IPG, collaborating where appropriate but separate where client conflicts exist. It is therefore a very natural but important progression for us to establish a healthcare team within GolinHarris London that can also deliver the uncompromised health communications for which Virgo has become known.”
The GolinHarris Healthcare Practice team has already won several new business opportunities including Omega Pharma’s entire portfolio comprising weight loss aid XLSMedical, sleep aid Nytol, pain relief brand Solpadeine plus family favourites such as TCP and Jungle Formula.
Siân commented, “Establishing a healthcare team in London opens up wonderful opportunities to work with new and different clients and to be an integral part of GolinHarris, while also bringing Virgo’s unmatched healthcare insight to the table. We have enjoyed an excellent relationship with Omega Pharma in recent years so we are overjoyed to have the
opportunity to support their entire portfolio!”
Omega Pharma’s Marketing Director Yianni Papadopoulos commented, “We have been very impressed with Virgo over the last two years and have complete faith in the team who are now working within the new GolinHarris Healthcare Practice. Our ambition is to become a top three company in the over-the-counter medicines sector in the next five years and we feel GolinHarris Healthcare is an excellent partner to help us achieve that goal.”
Matt Neale, president international, GolinHarris said: “With Siân and her team joining GolinHarris London, we’re able to offer award-winning healthcare work from day one and our new clients are immediately able to benefit from the agency’s g4 creator community and industry-leading Bridge.”
CHICAGO (Mar. 4, 2013) – Global communications agency GolinHarris has launched SX Scout, a digital guide to South by Southwest (SX), the world’s most important interactive marketing festival. As an agency purposefully built to deliver insights, ideas, engagement and integration, SX Scouts were dispatched to examine, inspect, hand-pick and curate content for the most important events taking place at SX.
“With an overwhelming number of sessions to choose from this year – more than 650 planned SX sessions – we wanted to provide guidance and support to marketers in their selection process,” said Jeff Beringer, global digital practice leader. “Specialists from our global team scoured the full line-up and hand-picked 40 can’t-miss events for marketers heading to Austin or following from afar.”
The 20th annual SXSW Interactive Festival will take place March 8-12, 2013, in Austin, Texas. The event features five days of compelling presentations from the brightest minds in emerging technology and marketing.
“The GH SX Scouts shine a light on important trends and SX panel discussions related to brand strategy and analytics, connecting with communities, content creation and idea generation, and integration and execution,” said Beringer. “For any marketer trying to navigate SX, this guide helps outline what our agency thinks is important now, what’s next, and where to hear about both during SXSW 2013.”
GolinHarris SX Scouts will be on the ground reporting live during the festival from each of the 40 sessions and will provide recaps post-SX, including the Top Ten Lessons for Communicators from SxSW 2013. Follow along on Twitter using #SXScout and visit sxscout.com for real-time updates.
About SXSW Interactive
The 20th annual SXSW Interactive Festival will take place March 8-12, 2013, in Austin, Texas. An incubator of cutting-edge technologies and digital creativity, the event features five days of compelling presentations from the brightest minds in emerging technology, scores of exciting networking events hosted by industry leaders and an unbeatable line-up of special programs showcasing the best new websites, video games and startup ideas the community has to offer. From hands-on training to big-picture analysis of the future, SXSW Interactive has become the place to experience a preview of what is unfolding in the world of technology. Join us March 2013 for the sessions, the networking, the parties, the 16th Annual SXSW Interactive Awards, SXSW Startup Village, the SXSW Gaming Expo, the SXSW Trade Show and, of course, the inspirational experience that only SXSW can deliver.
CHICAGO (Feb. 25, 2013) – Virgo HEALTH, the award-winning UK healthcare communications agency, has launched its first US office in NYC and a second hub in Singapore. Both offices will offer the full range of communications services including prescription and consumer PR and medical communications and add a further dimension to Virgo’s already established global healthcare practice delivering major above country and in-market campaigns. Susan Cuozzo, has been appointed Executive Director to lead the New York office, having over 15 years of domestic and global medical communications expertise while Rachel Norager, Executive Director, will lead the Singapore offer.
Founded in 2003 by Angie Wiles and Sarah Matthew, Virgo HEALTH’s mission is to raise the bar in healthcare communications with its “Communications Without Compromise” proposition. Virgo HEALTH’s blue-chip client roster includes some of the world’s leading pharmaceutical companies, such as Roche, GSK, Novartis, Takeda, Johnson & Johnson and AstraZeneca. Sarah Matthew, Joint CEO, Virgo HEALTH said, “We have wanted to extend the Virgo offer globally for some time and New York and Singapore are the logical and exciting first steps. We look forward to bringing our “Communications without Compromise” approach to life for clients in the US and Asia and to advancing our mission to provide service where the exceptional is ALWAYS the rule.”
Virgo HEALTH joined global public relations agency GolinHarris last summer, extending Virgo’s geographical reach and ability to support clients globally leveraging GolinHarris’ network of 39 offices across the U.S., Europe and Asia, including emerging markets. GolinHarris’ cutting-edge digital, consumer and corporate practices complement Virgo HEALTH’s extensive healthcare communications, education and strategic consultancy capabilities. New York is the first Virgo office to open outside the UK and will share office space with GolinHarris in midtown NYC.
“What really sets Virgo HEALTH apart from the other agencies, particularly in the U.S., is our dynamic team model and exceptional creative approach,” said Cuozzo. “Our diverse and experienced senior teams provide customized strategic insights that balance science and practical creativity culminating in value and quality that surpasses client expectations.”
The Singapore office will be co-located with GolinHarris’ highly successful healthcare practice team already in Singapore. “I am excited by the opportunity to grow our already highly successful healthcare practice team in Singapore,” Rachel Norager said. “Through the introduction of Virgo HEALTH, we look forward to establishing the agency as the leading provider of truly integrated medical communications for the first time in the region.”
Virgo HEALTH has earned numerous awards for its work and culture, including Communiqué’s “Consultancy of the Year” in 2006, 2009 and 2010, and 2012 Medical Communications Consultancy of the Year, PR Week Specialist Consultancy of the Year, and it has been cited for the past three years as one of the top small workplaces in the UK (Great Places to Work Institute).
For further information:
Prior to joining Virgo HEALTH, Susan Cuozzo served as vice president at Medicus International (formerly Science and Medicine), where she supported a range of domestic and global medical communications activities across multiple therapeutic areas for clients such as Abbott Nutrition, Merck, Pfizer, EMD Serono, and Alcon Laboratories. In addition, she led Medicus’ scientific and editorial teams. Cuozzo is an active member of the American Medical Writers Association and the International Society for Medical Publication Professionals. She is also an editorial board member for the Journal for Communication in Healthcare. In her new role at Virgo HEALTH, Cuozzo will lead editorial and account teams responsible for delivering strategic communications plans and materials, publications, advocacy development and digital for both the US and global markets
Rachel brings more than a decade of healthcare communications and medical education expertise gained working for pharmaceutical companies such as Roche, and whilst working in international and Singapore agencies including integrated product and disease area public relations and medical education programmes, corporate reputation and issues management.
CHICAGO (Feb. 11, 2013) – Global communications agency GolinHarris welcomed new specialist talent to its Chicago headquarters this month. According to GolinHarris leadership, new hires Ron D’Innocenzo, Karen Stillman, Erika Bohl and Christie Shein joined largely because of the firm’s unique and increasingly successful g4 model.
“We do things differently here at GolinHarris,” said Patti Temple Rocks, GolinHarris managing director in Chicago. “Our new approach is helping us win with new clients, win more assignments from current clients and win over some of the most talented professionals inside and outside of the PR industry. Most importantly, it’s helping us do better work.”
The g4 model is a departure from traditional agency structures and silos. According to Rocks, it gives clients more of what they want and need, including greater access to expert services, tools and technologies. Each new GolinHarris hire will join one of four specialist communities. D’Innocenzo becomes a Creator, Stillman a Catalyst, Bohl a Strategist, and Shein a Connector.
Ron D’Innocenzo, executive director in the Creator community, will lead creative programs for current and prospective clients in the Midwest. Before joining GolinHarris, D’Innocenzo held posts at Leo Burnett, Arnold Communications, and most recently served as creative director at Draft FCB. He has more than 17 years of experience working with brands like The Dow Chemical Company, Gatorade, Sands Hotel Corporation, Nintendo, Kellogg’s, Crayola, McDonald’s, Volkswagen and Allstate.
Karen Stillman, executive director in the Catalyst community, will cultivate and grow GolinHarris relationships on the Unilever account. Stillman joins GolinHarris after 14 years with Fleishman Hillard, as well as previous posts including MSL Group and a boutique integrated marketing agency in Detroit. She boasts a diverse background in consumer marketing, serving brands such as Gatorade, Kellogg’s, Abbott Nutrition/Similac Infant Formula, Office Depot, Nike, Converse, McDonald’s and General Motors.
Erika Bohl, a research specialist and director in the Strategist community, will provide strategic insights and guidance to GolinHarris health care accounts. With vast experiences in both the consumer packaged goods and health care industries, Bohl was most recently a senior strategist at CarbonSix (formerly LJS Healthcare) where she led global research studies.
Christie Shein, director in the Connector community, will develop integrated media plans to give GolinHarris clients the broadest engagement opportunities. Shein is a marketing communications executive with 11 years of agency, in-house and entrepreneurial experience. She joined GolinHarris from MSL Group where her client portfolio included Underwriters Laboratories, Easton-Bell Sports, General Motors, Aegis, Eckrich, Mazola, Zurich, P&G, and Chicago Ideas Week.
HONG KONG (31 January 2012) – Global communications agency GolinHarris announced today the appointment of Glenn Schloss as executive director in its Corporate Communications practice in Hong Kong. Schloss will be a key member of the team leading an expanding roster of corporate communications business, including engagements in corporate reputation, issues and crisis management, corporate governance, corporate social responsibility and business-to-business communications. He will report to Jeremy Walker, managing director of GolinHarris Hong Kong.
“The corporate communications practice has experienced tremendous growth over the past year and continues its expansion into the New Year,” said Walker. “Glenn’s energy, award winning background in journalism, his strategic approach to solving challenges and ability to get ahead of the story for clients will play a vital role in driving the growth of our practice in Hong Kong.”
Schloss comes to GolinHarris with more than a decade of experience as a corporate communications adviser to senior executives and has 17 years of experience as an award-winning journalist. He has provided counsel to a broad range of blue-chip multinational and Asian companies including those from the financial, energy, technology, healthcare and FMCG sectors as well as leading conglomerates. As a journalist, he received a number of awards including the Amnesty International/Foreign Correspondents Club Human Rights Press Award, and the Newspaper Society of Hong Kong’s Award for Best General News Story.
“I am thrilled that Glenn has joined us,” commented Jonathan Hughes, International President for Asia, “Attracting specialists of Glenn’s undoubted calibre and stature is what is at the very heart of our new agency model and is key to providing the highest levels of counsel and expertise to our clients in Hong Kong and across the region.”
“Corporate communications is changing quickly from the reactive stance of companies tending to shy away from engaging externally to a more proactive stance where leading businesses embrace stakeholders and even collaborate with groups such as NGOs,” said Schloss, “GolinHarris with its heritage and strength in corporate communications and public affairs have a unique understanding of the complex stakeholder environment and I am pleased to be joining this award winning team.”
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Meilhac will manage day-to-day business, cultivate major client relationships and lead the marketing and new business development efforts for the agency in France. In addition, he is charged with strengthening synergies with its sister Interpublic agency Lowe Stratéus – as its integrated public relations and e-reputation hot shop.
“I am delighted to join such a dynamic, trail-blazing network as GolinHarris,” commented Meilhac. “Over these past two past years, GolinHarris has revolutionized the industry with its g4 model and I am very excited to introduce the model to our French clients and the market. Thanks to g4 and our integration with Lowe Stratéus, we are now able to bring innovative and efficiency driven strategies across paid, owned, shared and earned media, which is quite unique in France.”
“Pierre-Hubert is a strong leader with extensive experience in developing creative programs and big ideas for clients,” said Matt Neale, president GolinHarris International. “We look forward to working with him to continue to build the GolinHarris brand in France. He will be a valuable addition to our EMEA leadership team.”
A specialist in influencer and opinion programs, Meilhac was previously an associate director at Le Public Systeme agency where he successfully grew the public relations practice. His experience ranges from consumer to issues management in diverse sectors from entertainment and IT, food, tourism and travel through to the environment. He is also an expert in CSR-related branding strategies.
In France, GolinHarris represents clients such as the Florida Department of Citrus, Foods International (OVOmaltine, Twinings, La Tisaniere, and Jordans), the French Ministry for Agriculture and the Biomedecine agency, to name a few.
Meilhac replaces Julie Gaye who left the agency last year.
CHICAGO (Jan. 28, 2013) – GolinHarris announced today the promotion of Judy Johnson to president of the Western Region, a new position. Johnson, a 16-year veteran of the agency, most recently served as Western Region managing director. In this new role, Johnson will continue to lead the agency’s operations in the West, which include full-service offices in Los Angeles, San Francisco and Orange County and a satellite office in Seattle. In addition, Johnson will be responsible for growing existing client relationships, new business development and managing the integration and evolution of the agency’s g4 model in the West and across the agency.
“Judy is an outstanding leader and has been a constant contributor to our success. We’ve achieved significant growth in the region under her leadership, and expect to continue to do so,” said Gary Rudnick, president, Americas. “She is a trusted counselor and strategic advisor to many of our key clients including the California Avocado Commission, Dole Food Company, Farmer John, McDonald’s and Toyota, among others. We are proud to have her serve the agency in this new role, and look forward to her continued impact on our business and our people.”
Prior to joining GolinHarris in 1997, Johnson worked for Fleishman-Hillard and Manning Selvage & Lee (MS&L) and served as public relations manager at Glendale Memorial Hospital and Health Center. She began her career as a news writer. Johnson is a graduate of the UCLA School of Communications magna cum laude and holds several dozen industry awards for her sound strategic programs and the results they have achieved for her clients. She served as a vice president of the Los Angeles Chapter of the Public Relations Society of America and was named PR Professional of the Year by the chapter in 2012. Johnson currently serves on GolinHarris’ Executive Management Committee and is an adjunct professor at the USC Annenberg School for Communication and Journalism.
DALLAS, TX. (January 22, 2013) – GolinHarris today announced the appointment of two new directors in its Dallas office, Christine Danuser and Eric Swayne. With these strategic hires, GolinHarris Dallas continues to strengthen the region’s g4 agency model, in which clients are served by integrated teams of dedicated experts: strategists, creators, catalysts and connectors.
“With Christine and Eric, we’ve recruited stellar talent with demonstrated expertise that will help our clients win in today’s complex, connected marketplace,” said Ginger Porter, managing director of GolinHarris Dallas. “Together they bring more than 20 years of experience delivering high-impact results that will allow them to make an immediate impact for our clients.”
Danuser will serve the Dallas team as a client relationship leader for the consumer practice, helping to lead consumer campaigns for accounts like PetSmart and Red Bull. In her role, she will manage a multi-dimensional team of strategists, creative talent, media relations and social media practitioners and event managers.
Danuser rejoins the agency from Dr Pepper Snapple Group where she was manager of brand and corporate public relations. There she managed strategic PR planning and award-winning program execution for the company’s brand portfolio, including leading brands Snapple, Mott’s, 7UP and Dr Pepper. She also directed consumer-facing aspects of the company’s signature philanthropy program, Let’s Play. Her 12 years of industry experience include developing and implementing brand building campaigns in the consumer, technology and interactive entertainment groups at GolinHarris’ offices in Dallas and Los Angeles, and as part of the marketing communications team at Hill & Knowlton Los Angeles.
In a newly created position, Swayne will lead the region’s strategist community, heading up research and insights for clients in various industries including consumer, technology, consumer electronics, retail and energy.
Swayne will also lead digital advances to GolinHarris’ proprietary measurement framework, The Delta Set, to help clients better measure the effectiveness of their communication programs. An experienced social marketer and strategist, Swayne brings the ability to deliver insights across a variety of platforms and channels — such as web analytics, qualitative and quantitative field research, predictive modeling and social ethnography.
Swayne joins GolinHarris from M/A/R/C Research, where he was Director and founder of the Social Analytics and Insights practice. Previously he served as Senior Social/Digital Strategist at Rockfish, and as a Digital Strategist at RAPP. Earlier in his career, Swayne also worked on-site with Texas Instruments and American Airlines.
CHICAGO (January 17, 2013) – GolinHarris and Virgo HEALTH announced today the launch of go digital health, a new global digital practice. go digital health merges Virgo HEALTH’s healthcare heritage and experience with the deep digital expertise and insight from Architect – an interactive team within GolinHarris. The cross-sector team will utilize technology and communications savvy to create meaningful connections in health.
The launch comes at a time when consumers are increasingly engaged in managing their health through online/digital platforms. In a survey conducted as part of the launch, more than 73% of respondents cited the internet as the first place they seek health information, before discussions with friends, family or a doctor. The poll also showed that the top device for accessing health information was a laptop (44%), followed by a smartphone (29%), tablet and desktop (both 12%), with 70% of respondents using what they found online to self-diagnose. However, the survey also revealed a demand for greater customization.
While 51% had downloaded an app to track or monitor their personal health, the ‘most wanted’ health gadgets would improve holistic health management and enable greater automation, avoiding the need to input data in order to track or monitor progress.
Emily Brooks, practice leader at go digital health said, “We are no doubt seeing a boom in consumer engagement in digital health but as consumers become more accustomed to digital, they will demand more customization. In many ways we are already at a point of health app and information overload – something our survey participants picked up as one of the biggest frustrations with information online – so ensuring cut-through requires a smart approach. We’re really excited about go and what our unique experience – from inside and outside health – can bring.”
Jon Meggitt, head of innovation at go digital health said, “For us it’s about using technology innovatively to create meaningful connections in health – connecting the right people with the right information, based on deep consumer-centric, health-enriched insights. Our mantra of ‘go beyond’ fits our ambition to continually challenge ourselves to think laterally, think smartly and use technology to make these connections easier and simpler.”
go digital health has been formed as part of Virgo HEALTH’s relationship with GolinHarris, announced in July 2012. The go-to team of more than 25 people offers full service in-house digital health marketing capability including strategy, creative, design and development, and social media – pulling in understanding and inspiration from outside of health via the Architect team. Architect’s clients include Unilever, Tesco and Winning Moves.
To read more about some of the tech that is individualizing healthcare and delivery including mhealth, telehealth and virtual interactions; and how people are customizing their health journeys via websites, apps and tools; read MYdicine – the first go Thoughts post.
Read more about the go approach and the go-to people on the team: www.godigitalhealth.com Find us on Facebook, YouTube and Twitter. The team will also have a stand at the Digital Advances in Pharma Conference, in London on January 31st.
For further information please contact:
Emily Brooks, practice lead, go digital health
email@example.com/ +44 20 8939 2462 / @godigitalhealth / @emilybrooks
Linda Blakley, executive director, GolinHarris
firstname.lastname@example.org / 312 729 4153
CHICAGO (January 16, 2013) – GolinHarris announced today the appointment of award-winning writer and creative director Charlie Tercek, as the agency’s executive creative director. Tercek will report to Gary Rudnick, president, Americas and be based in the firm’s Los Angeles office.
Tercek will lead the development of creative ideas based on strategic insights for new and existing clients and on new business opportunities. In addition, he will lead the agency’s global creator community and work closely with teams to inspire their creativity through a more disciplined and focused creative process.
“Charlie brings an incredibly diverse and unique background to GolinHarris. He’s worked for large advertising agencies and small, run his own consultancy, and has written across mediums including television and branded entertainment,” said Rudnick. “Our creative process and product will continue to improve under his leadership, and his experiences will be valuable to our clients. We are thrilled about his joining our agency.”
Over the course of his career, Tercek has worked at some of the top advertising agencies in the business – Ogilvy & Mather, DDB, Chiat, McGarry Bowen and Saatchi – for clients including IBM, Microsoft, McDonald’s, New Balance, Kraft, Toyota, Jamba Juice, Petco, Barnes & Noble, Safeway and Disney, among others. He’s perhaps best known for writing and producing IBM’s “Solutions for a Small Planet” campaign, which ran in 64 countries, was a winner or finalist for every major advertising award and is now part of the permanent collection of New York’s Museum of Modern Art. Tercek has also written movies for the Disney Channel and spent three years as an executive writer for TV’s “Sabrina, the Teenage Witch.”
Tercek’s work has been honored as a Cannes finalist, a CLIO winner, Addy winner and AdWeek All-Star.
“PR is the new advertising – the frontier of everything in communications that’s fresh, exciting and interesting,” said Tercek. “I’m thrilled to help GolinHarris become the most creative PR agency in the world.”
CHICAGO (Jan. 9, 2013) – GolinHarris announced today leadership changes in its internal communications specialty practice, Insidedge, intended to drive additional growth in the agency’s offering. The practice will be led by managing director Linda Kingman who takes over the leadership of Insidedge from Keith Burton, who left the agency to pursue other opportunities. Kingman, who brings 30 years of experience, including eight with the agency, will be based in Chicago.
“Insidedge is the industry-leading employee and change communications consultancy, delivering award-winning work for a wide range of clients at GolinHarris and within the IPG network,” said CEO Fred Cook. “Linda has been managing the day-to-day operations for the past six months and I am confident she will continue to build the practice.”
Under Kingman’s leadership Insidedge will focus on developing deeper strength in internal branding, M&A communications and training and facilitation as well as continue to build its team. This week, Carolyn Hoenk rejoined Insidedge as a vice president to lead its work in crisis communications.
“I’m thrilled to be able to lead Insidedge in a new direction and to a new level,” said Kingman. “I am looking forward to working more broadly with our clients and our people to continue to build our reputation for excellence in internal communications.”
Prior to joining GolinHarris and Insidedge, Kingman spent seven years as vice president of corporate communications for Kemper Insurance Co., Chicago, where she led external and internal communications. She was on the senior management team handling Kemper’s response to the Sept. 11, 2001, terrorist attack on the World Trade Center, where 225 Kemper employees worked. Earlier in her career, she was an executive with Hill & Knowlton and chief of staff to Illinois Senate President Philip J. Rock. Beyond her leadership role with Insidedge, Kingman also serves on the national executive committee of the Women’s Leadership Network (WLN), an Interpublic Group (IPG) of Companies’ organization that promotes the advancement, retention and recruitment of women. She is a member of the Arthur W. Page Society and previously served as a Leadership Greater Chicago Fellow and as president of Illinois Women in Government.
SHANGHAI (December 12, 2012) — GolinHarris has been awarded the gold medal in PRWeek’s Global Agency Report 2012. In the annual review of top global firms, GolinHarris earned the top performance honor for its continued growth, network initiatives, client work and new talent. Also cited was the journey the agency has undertaken to transform its skills, capabilities and resources.
In 2011, GolinHarris completely redesigned the agency to combine strategy, creativity and engagement into one seamless package in order to produce better results for clients. At the core of this strategy is a belief that specialism is the key to excellence.
“Our new approach not only helped drive our strong financial performance, it was a key factor behind four acquisitions, significant new business wins and organic growth. It also helped us to attract new kinds of talent,” said Fred Cook, GolinHarris CEO.
This year, GolinHarris added adidas, Equinix, Hansgrohe, Redbox, Discover Financial Services, Teva and Motel 6 to its client portfolio, among others. 2012 acquisitions included S2Publicom, Brazil’s fifth largest PR agency; Nicole Weber Communications in Germany; digital agency Fuse; and Virgo Health in London.
Earning the top spot in the Global Agency Report follows four earlier prestigious agency recognitions including being named an Ad Age A-List Agency to Watch; PR Consultancy of the Year at the Asia Pacific PR Awards; PR Week International Consultancy of the Year; and PRCA Large Consultancy of the Year.
“It is very gratifying to be recognized by these organizations,” added Cook. “It acknowledges our team’s excellent work and dedication and reaffirms that GolinHarris is truly a leader and innovator in the PR industry.”
CHICAGO (November 15, 2012) – Hansgrohe has announced the signing of a 2012-2013 PR retainer agreement with GolinHarris Shanghai. This follows the recent appointment of GolinHarris London to provide global PR services to the company. GolinHarris Shanghai will provide media communications and digital services across the Greater China region, covering both the Hansgrohe and AXOR brands.
China is currently the largest foreign market to Hansgrohe, one of the world’s premium luxury sanitation product providers. Founded in Germany more than a century ago, the company has been a trendsetter in the international sanitation product industry, through innovation in technology, design, and sustainability. Hansgrohe has tasked GolinHarris with leveraging its excellent global communication network and understanding of the local markets to increase Hansgrohe’s brand awareness and influence in China.
GolinHarris prevailed over other international PR firms to win the business. Sarah Chin, VP & GM of GolinHarris Shanghai, says: “GolinHarris is delighted to be working with Hansgrohe, offering them our global capabilities locally. We previously worked with Hansgrohe on a four-year retainer agreement from 2006 to 2009. We believe that by telling their compelling brand story, combined with our communication and digital expertise, we’ll provide Hansgrohe with a powerful integrated communication service.”
During its 111-year history, the company Hansgrohe (www.hansgrohe.com), with headquarters in Schiltach in the Black Forest, has acquired a reputation in the sanitation sector as one of the innovative leaders in technology, design and sustainability. With its mixers, showers and shower systems, Hansgrohe creates the original products that make the bathroom more functional, more comfortable and more beautiful. It is no coincidence that they can be found in prominent prestige projects such as on the giant cruiser “Queen Mary II”, in Terminal 5 of Heathrow Airport in London, in the tallest man-made structure ever built, the Burj Khalifa in Dubai, as well as at the Chancellor’s office in Berlin, in the Yoo luxury apartments in New York or at the Masdar City Institute of Science and Technology in Abu Dhabi. The company and its products were honored with a myriad awards, among the latest ones being the “Umsicht Science Award”, the “German Design Award” in Gold and the “iF Gold Award 2012.” In 2011, the company generated sales of about EUR 764 million with its Axor, Hansgrohe, Pharo and Pontos brands (2010: EUR 693 million). The Hansgrohe Group currently has a global workforce of about 3,300 employees, with about two-thirds of them working in Germany. The company, which takes tough action against product piracy and intellectual property theft, manufactures its products in six German plants, in France, the Netherlands, in the U.S. and in China
LOS ANGELES (Nov. 12, 2012) – GolinHarris today announced new hires to expand and deepen the firm’s creative capabilities. Joining the agency’s western region staff are
“With these new appointments, we’ve continued to enhance the expertise that powers our g4 model,” said Judy Johnson, GolinHarris regional managing director for GolinHarris. “By tapping key sources of talent – both traditional and new – we have expanded our capabilities and serve clients in new and better ways.”
Creative director Lisa Charlebois is the agency’s first 360-integrated creative from the ad world. Her role at GolinHarris follows her work at Ogilvy in Toronto, NY and LA; Digitas and BBDO. Creative and collaborative, Charlebois’ formative years in advertising included work as an ad agency copywriter. Her new responsibilities include developing integrated campaigns that include PR, digital, social, paid advertising and collateral. She will also provide art direction for creative projects, digital initiatives, brand identity systems, packaging/point of sale and broadcast/print advertising initiatives.
Chris Baccus, executive director of digital strategy, is a trusted digital expert who can guide clients through the ever-changing online and mobile worlds, including creating and managing online properties and communities, developing mobile marketing strategies, integrating earned and owned campaigns with paid strategies, and reaching digital influencers with the greatest reach to share clients’ stories. Baccus joined GolinHarris from AT&T, where he was the executive director of digital and social media. Baccus’ career also includes positions at Wunderman, Digitas and Pfizer.
Interactive designer Hugo Cabrera is a trained designer in on- and offline mediums. He earned a degree in animation and is also an illustrator/artist and a cartoonist. Since joining GolinHarris he has helped clients with package design, point of sale, logos, video animation, educational collateral with cartoons, storyboards, websites, mobile applications, Facebook and Twitter pages, and more.
Three dedicated writers have also recently joined the agency: established journalist Valli Herman; technology writer Asami Novak; and automotive/technology writer Elizabeth Winter.
With a masters in journalism from the University of Illinois at Urbana-Champaign, Valli Herman has spent more than 20 years as a reporter. She worked at the Los Angeles Times for a decade, covering lifestyle, food, fashion and travel. Prior to that, she was at the Dallas Morning News and the Daily News of Los Angeles in similar roles.
Novak works from the GH office in San Francisco bringing a strong background in high-technology copywriting. She was an editorial assistant at Wired magazine and a copywriter in-house and at a marketing firm. She earned her degree in journalism at San Francisco State University.
With a journalism degree from Michigan State University and several years as a reporter in Pennsylvania and Michigan under her belt, Elizabeth Winter moved out West to Washington state, where she worked at Edelman and Sprinklr before coming to GolinHarris.
CHICAGO (Nov. 6, 2012) – GolinHarris announced today that international president, Jonathan Hughes, will relocate to Asia to lead the agency’s expansion and growth across the region. Hughes, who was appointed as one of GolinHarris’ three new presidents last year, will be based in Hong Kong and will continue to report to CEO Fred Cook.
Hughes is expected to be in the region in January 2013, a move signaling the agency’s commitment to grow its operations throughout this extremely important and dynamic region. GolinHarris has had a presence in the region for many years and was named Asia Pacific PR Consultancy of the Year in 2011 and 2009.
The agency currently operates in Beijing, Shanghai, Guangzhou, Taiwan, Hong Kong, Singapore, Japan, Korea, Indonesia and Malaysia.
“We have a strong network in Asia with a dynamic leadership team,” said Hughes. “My job is to grow our presence by bringing our clients deeper insights, bigger ideas and broader engagement.”
Hughes was part of the team that orchestrated three acquisitions in the last 12 months, including digital agency Fuse, consumer lifestyle marketing firm Nicole Weber Communications and healthcare specialist Virgo Health. He will continue to look for similar opportunities in Asia. In addition to growing the agency’s business and capabilities, Hughes will be responsible for bringing its new g4 model to life for clients and for leveraging its network of real-time engagement centers, known as The Bridge, across the region.
“Jon’s list of accomplishments is long and impressive,” said Fred Cook, CEO of GolinHarris. “Together with Matt Neale, he has led our global expansion across Europe while transforming our London office into one of the hottest brands in the market, which was named PRWeek’s 2012 International Consultancy of the Year. I have no doubt that he will do the same for our offices in Asia Pacific.”
LONDON (October 26 , 2012) —GolinHarris, one of the world’s leading global public relations firms and a company within Interpublic Group (NYSE: IPG), was named ’International Consultancy of the Year’ at the annual PRWeek UK Awards, held on Tuesday night in London. The recognition builds on GolinHarris’ impressive awards success, which includes being named Asia Pacific PR Consultancy of the Year and an Ad Age Agency A-List Agency to Watch earlier this year.
Widely accepted by the PR and communications sector as the equivalent of the film industry’s ‘Oscars,’ the PRWeek Awards is the benchmark of excellence for PR in the UK.
PRWeek Judge Suzanne Morris complimented GH on its “bold and innovative approach to communications planning and delivery that has driven international growth.”
“We are incredibly proud of our London office and all they’ve accomplished,” said Fred Cook, CEO of GolinHarris. “Just last year, we appointed Matt Neale and Jonathan Hughes Presidents, International. While tripling our revenue, they have elevated our London office into a major international hub and one of the most respected and revered brands in the market.”
Matt Neale, President, International stated, “This award confirms GH London as a global innovator for our industry. It’s not about dots on a map. Rather, the award recognizes our compelling global strategy to deliver engaging content for our clients.”
In the last year, Hughes and Neale have helped strengthen the GolinHarris team in Germany with the acquisition of consumer hot shop Nicole Weber Communications with offices in Munich, Hamburg and Berlin; have expanded the agency’s digital capabilities through the acquisition of interactive agency Fuse; and have extended the agency’s global healthcare practice with the acquisition of Virgo Health.
“Our g4 model has allowed, and encouraged, us to seek out new and different talent and to cultivate the expertise and interests of our existing team,” said Jon Hughes, President,
International. “This recognition was awarded to us because of the bold and original way we have re-shaped our agency around the world so that, at the end of the day, we can do bigger and better work for our clients.”
CHICAGO (October 11, 2012) – GolinHarris announced today the appointment of two award-winning broadcast journalists to lead the Dallas and Chicago hubs of the Bridge™, the agency’s first-of-its-kind network of multi-media engagement centers. Industry-recognized television news producer Stephanie Matthews will serve as Bridge Chief in Dallas.
Veteran Chicago television news executive Jay Foot has been named Bridge Chief in Chicago. Matthews and Foot join Martin Frizell, who joined the agency’s London office as Bridge Chief last month.
Last year, GolinHarris implemented a major organizational redesign to address the increasing influence of digital and social media in communications. The agency’s new structure is supported by the Bridge™, where staff uses traditional media analysis, social media conversations, daily briefings with key influencers and monitoring of live broadcast coverage to take advantage of short-term opportunities to share clients’ stories and maximize planned storytelling windows. Teams build relationships and pitch stories, and also create hyper-relevant content based on real-time insights, in real-time.
In Dallas, Matthews will lead a team of traditional and digital media relations specialists and content creators to help companies and brands become part of the daily news cycle.
“With nearly 15 years of media expertise at the local and network level, Stephanie has a keen perspective on how to find and sell ideas to the decision makers in newsrooms and the community,” said Ginger Porter, managing director GolinHarris Dallas. “Stephanie’s role as Dallas Bridge Chief will be to help brands such as MetroPCS, PetSmart, Cisco and Texas Instruments turn real-time opportunities into meaningful results. She’ll work closely with Jay and later with other Bridge Chiefs, which we are currently in the process of hiring for all of our Bridge centers worldwide.”
Prior to joining GolinHarris, Matthews worked for ABC’s World News Now and Good Morning America, along with NBC stations in Dallas, Tampa, Charlotte and Austin. She was honored with an Edward R. Murrow award for Best Newscast and has received seven Emmy nominations.
Jay Foot takes on his new role following a 23-year career in Chicago television news where he produced and directed news, sports, public affairs, program specials and commercial campaigns.
“Jay is a seasoned news chief who will apply an insider’s knowledge of the newsroom to shape content creation on behalf of global brands,” said Patti Temple Rocks, managing director, GolinHarris Chicago. “With media savvy borne of broad news experience across breaking news, business and lifestyle coverage, Jay will help us provide clients with storytelling opportunities across multiple channels.”
Foot’s work on the Chicago media scene includes serving as newsroom gatekeeper and planning manager for Fox Chicago News’ Good Day Chicago, Fox News at Noon and Fox News at 9pm newscasts plus weekly public affairs programming; executive producer and director of program and commercial development, CBS2 TV Chicago and executive producer and creator of the lifestyle and entertainment program 190 North, ABC7 TV, Chicago. He’s received 12 Emmy awards for work in commercials, news, program specials, public affairs and sports programming categories.
CHICAGO, IL– October 8, 2012 – GolinHarris announced today, it has been named the public relations agency of record for Dow Building and Construction, a business unit of The Dow Chemical Company (NYSE: DOW) that unites Dow Building Solutions and Dow Construction Chemicals. GolinHarris will lead public relations work for the individual businesses in North America, and for the business unit as a whole.
“Dow Building and Construction unites two strategic businesses, and when we began looking for a communications partner, we knew we needed a full-service public relations agency like GolinHarris to meet our unique needs,” said Erik van Oosten, Global Business Communications Director Dow Building & Construction. “GolinHarris’ g4 approach to our business will give us exactly what we need in terms of smart strategy, creative ideas and content and smart engagement with our customers and prospects.”
“We are thrilled to expand our existing relationship with Dow to include Dow Building and Construction,” said Scott Farrell, President of Global Corporate Communications for GolinHarris. “Dow’s success is our passion, and our team is excited about taking the company’s existing leadership in high performance building solutions to new levels.”
GolinHarris has served as Dow’s public relations agency of record since 2006. During its six- year partnership, GolinHarris has supported a number of important programs including the launch of Dow’s Human Element campaign, the Dow Live Earth Run for Water, 2011’s International Year of Chemistry and most recently, communications surrounding Dow’s Worldwide Olympic partnership at the London 2012 Olympic Games.
Dow Building and Construction takes a whole-building approach with its market leadership with high performance building solutions that insulate, protect and enhance the entire building envelope for maximum performance and energy efficiency. Leading the industry in sustainable building science, Dow Building and Construction develops and offers high-performance and energy efficient solutions for both new construction and retrofits.
Dow (NYSE: DOW) combines the power of science and technology to passionately innovate what is essential to human progress. The Company connects chemistry and innovation with the principles of sustainability to help address many of the world’s most challenging problems such as the need for clean water, renewable energy generation and conservation, and increasing agricultural productivity. Dow’s diversified industry-leading portfolio of specialty chemical, advanced materials, agrosciences and plastics businesses delivers a broad range of technology-based products and solutions to customers in approximately 160 countries and in high growth sectors such as electronics, water, energy, coatings and agriculture. In 2011, Dow had annual sales of $60 billion and employed approximately 52,000 people worldwide. The Company’s more than 5,000 products are manufactured at 197 sites in 36 countries across the globe. References to “Dow” or the “Company” mean The Dow Chemical Company and its consolidated subsidiaries unless otherwise expressly noted. More information about Dow can be found at www.dow.com.
CHICAGO (September 18, 2012) – GolinHarris announced today it has appointed award-winning Chicago Tribune science and healthcare journalist, Trine Tsouderos, healthcare media director. Tsouderos will be based in Chicago and will report to Farah Speer, executive director and leader of the healthcare practice in Chicago.
“Trine’s experience as a journalist will immediately benefit our clients and our teams,” Speer said. “As a member of the agency’s g4 connector community,
Trine brings a deep understanding of today’s healthcare environment and a proven ability to tell complex stories simply, in ways that gain attention and prompt action.”
Tsouderos joined the Tribune in 2003 and has been writing about science and medicine since 2009. She has also written features for the paper, and covered suburban planning. Before joining the Tribune, Tsouderos wrote for People magazine, The Tennessean newspaper in Nashville and The Wilson Daily Times in Wilson, N.C., where she started her professional career in 1995 as the paper’s health reporter and religion editor.
“In today’s fast-paced, digital society, our clients require new skill sets and perspectives,” said Patti Temple Rocks, managing director, Chicago. “What remains unchanged is our clients’ need for knowledge of their industry and exemplary writing. Trine brings assets that allow us to meet those expectations.”
Her work has earned state and national recognition. In 2012, she won a second place, beat reporting, from the Association of Health Care Journalists. In 2011, she and Chicago Tribune colleague Patricia Callahan won the Sarah Brown Boyden Award from the Chicago Journalists Association for their reporting on alternative medicine. In 2010, a series of stories she wrote with Callahan on alternative treatments for autism won two national journalism awards: First Place in the Association of Health Care Journalists’ Awards for Excellence in Health Care Journalism and Honorable Mention, Casey Medal for Meritorious Journalism.
Tsouderos also has given talks at institutions like The New York Academy of Sciences, the Illinois Chapter of the American Academy of Pediatrics and Taylor University.
LONDON (August 23, 2012) – GolinHarris today announced that executive producer and ex-editor of GMTV, Martin Frizell, is joining the agency as executive director, media. Frizell will lead the agency’s connector community of 16 dedicated media specialists and will sit on the London UK board. He will report into new London deputy managing director, Bibi Hilton.
Frizell is one of Britain’s most accomplished broadcast journalists. A former correspondent with Reuters, Sky News and ITV, and the winner of the Royal Television Society Award for News Reporting, he also has held the biggest job in breakfast television as editor of news magazine GMTV. During its most successful period Frizell was responsible for 900 hours per year of live topical programming broadcasting daily to five million viewers. He was the first to persuade Tony Blair to appear on the program on a regular basis and in doing so turned the GMTV ‘sofa’ into the most sought after media spot in the country with senior politicians. He also has created campaigns on a huge range of issues including consumer rights, health, travel and family concerns.
Last year, GolinHarris announced a major organizational redesign to address the increasing influence of digital and social media in communications. The agency’s new model, called g4, is built around four global communities of dedicated specialists. Frizell’s remit as leader of the connector community will be to deepen the agency’s media and stakeholder relationships, counsel clients on media strategy, produce high quality media content and deliver impactful results across paid, owned, earned and shared media.
“Martin’s mix of experience as a media strategist and national news editor makes him the perfect candidate to lead and develop our connector community. He knows instinctively what makes a media story and how to balance that against the client’s objectives to achieve really strong results. With press releases becoming irrelevant, Martin’s broadcast experience is invaluable in helping us develop compelling content to tell our clients’ stories,” says Bibi Hilton, deputy managing director.
LONDON (August 20, 2012) – GolinHarris today announced the promotion of Bibi Hilton to deputy managing director of its London office. Hilton joined the agency six years ago as an account director from the Red Consultancy. She has been responsible for building the agency’s consumer practice up from scratch into a multi-million dollar business and currently leads their most important consumer client relationships. Hilton will report to Matt Neale, president, international.
Last year, GolinHarris announced a major organizational redesign to address the increasing influence of digital and social media in communications. The agency’s new model, called g4, is built around four global teams of dedicated specialists that work seamlessly to provide clients with deep business insights, bold ideas and broad engagement between earned, paid, owned and shared media.
In addition to continuing to lead the consumer practice, in her new role as deputy managing director, Hilton will be responsible for developing the overall UK business plan and will manage the four communities whose leadership team will report into her.
“Bibi is an outstanding leader. Her tenacious new business skills are matched by exceptional client management and her ability to spot and nurture talent,” noted Matt Neale. “She has pioneered the implementation of g4 ahead of any other team in the world. We are so excited to give her the stage she deserves – to help us transition GolinHarris from a great traditional PR agency, to a connected global agency with a bold strategy for the digital world.”
CHICAGO (July 26, 2012) — eBay Classifieds Group – the world leader in online classifieds with eight unique brands that span the globe – has appointed public relations firm GolinHarris to promote the company’s business in major Asian markets. The remit includes supporting the launch of new sites in Asia as well as the Group’s existing Gumtree site in Singapore.
In addition to further increasing eBay Classifieds brand awareness and preference in the region, GolinHarris will be responsible for generating publicity in key print, online and social media; strengthening blogger relations; monitoring trends and relevant stories 24-7; and conceiving and executing innovative consumer events and campaigns.
GolinHarris was selected after a competitive agency pitch for its game-changing approach to public relations, extensive consumer experience, and enthusiasm for the eBay and eBay Classifieds brands.
“eBay Classifieds is the innovation leader in the market, so we value passion and creativity highly in our partners,” said Frances Chiu, General Manager of eBay Classifieds Group in Asia-Pacific. “GolinHarris demonstrated the kind of spark and innovation we were looking for. Their commitment to the digital space was equally apparent.”
A major part of GolinHarris’ approach to digital communications is The Bridge™, an award-winning multimedia hub that acts as a real-time engagement center designed to help spot opportunities, create compelling content, and engage influencers both online and offline.
The Bridge was introduced globally alongside the agency’s transformative “g4” model, which redesigned the traditional structure of PR generalists operating in a seniority-based hierarchy into four global teams of dedicated experts. These “communities” comprise Strategists, who are business analysts seeking insights to inspire successful campaigns; Creators, who are gifted at storytelling and generating game-changing ideas; Connectors, who are media and channel experts; and Catalysts, who drive client campaign execution. Each GolinHarris client gains access to experts within each of the four communities, receiving actionable insights, bold ideas, multimedia engagement and integrated execution.
“Ever since we introduced the g4 model, GolinHarris offices around the world have seen dramatic upticks in their success rates for winning new business,” said Jeremy Walker, managing director of the Hong Kong office of GolinHarris. “Clients are clearly responding to the prospect of having access to consultants who are passionate about specific fields of work. We’re very excited about showing how our new approach to public relations and our considerable investment in online and digital media will benefit eBay Classified Group’s brands in Asia.”
Classified advertising sites under eBay Classifieds Group are free to use, easy to navigate, and dedicated to bringing people together for any kind of trade. They create close-knit online communities that offer an environmental friendly way to recycle and resell items one no longer needs. They also help buyers to find bargains by creating a vast second-hand market and the opportunity to barter.
eBay Classifieds Group and GolinHarris will begin rolling out major aspects of the campaign in July 2012. The account will be led out of the firm’s Hong Kong office.
CHICAGO (June 27, 2012) — GolinHarris chairman Al Golin will appear on a White House panel today as part of the agency’s commitment to A Billion + Change, a national campaign to mobilize billions of dollars of pro bono and skills-based volunteer services from corporate America to build nonprofit capacity. As part of the forum, “A Billion + Change in Action: Connecting to the Future of Corporate Service,” leaders in industry, civic engagement and policy will discuss opportunities for businesses to scale efforts and partnerships to meet the social, economic and environmental challenges of the 21st century through skills-based service.
Half a century ago, Golin developed the “trust bank” philosophy recognizing the importance of ongoing public service and philanthropy. His pioneering approach has served as the foundation for successful community involvement for many of the nation’s leading companies and for the communications firm.
“Joining A Billion + Change is a natural extension of the trust bank we established at our agency. Every member of the GH team is encouraged to share his or her talents with organizations that enrich our communities,” said Golin. “We make our largest contribution each year in mid-June when 38 GolinHarris offices worldwide dedicate a day to completing a community service project. I am proud that it has come to be known as ‘Al’s Day’.”
The leaders will also explore ways to align corporate skills-based service programs with national initiatives to boost innovation, competitiveness and models of effective collaboration. Today’s forum will challenge each pledge to look ahead at what they are poised to do.
“Our challenge now is to expand A Billion + Change while partnering effectively with nonprofit professionals so we can change communities for the better,” said Senator Mark Warner, Honorary Chairman of A Billion + Change. “It’s through collaboration and collective impact that A Billion Plus really does add up to meaningful change.”
In less than a year, 200 companies have pledged an estimated $1.8 billion worth of skills-based services to nonprofits, keeping the campaign on track to inspire 500 companies to create or expand a skills-based volunteer program in their workplace by 2013.
Every day, A Billion + Change pledge companies harness the skills and talents of their best and brightest to build nonprofit capacity, create empowering opportunities for veterans, strengthen our workforce, improve STEM education and to promote global development. Corporate skills-based volunteer programs have also proven to be effective talent management tools, and can help businesses boost their own competitiveness while giving back to their communities. According to True Impact, skills-based volunteers are 142 percent more likely to report job-related skills-gains than traditional volunteers, and 82 percent more likely to report that volunteerism generated new recruits for their company versus traditional volunteers. For nonprofits, the value of skilled support in areas such as general operations, technology and professional services can be 500 percent greater than the value of traditional volunteering.
A list of pledge companies, and information about how to take the pledge, is available at: www.abillionpluschange.org.
About A Billion + Change
A Billion + Change is a national campaign to mobilize billions of dollars of pro bono and skills-based volunteer services by 2013. It was launched by the Corporation for National and Community Service in 2008 and continues as an initiative of the federal agency. Reinvigorated in 2011 with expanded leadership under the honorary chairmanship of Senator Mark Warner, it is now housed and managed by Points of Light. The initiative is powered by the support of Deloitte, HP, the Case Foundation and IBM with additional founding support from State Farm, McKenna Long & Aldridge LLP and Morgan Stanley.
CHICAGO ( June 6, 2012) — The DePaul University College of Communication will award an honorary Doctor of Humane Letters to Alvin “Al” Golin, founder and chairman of GolinHarris, a major global public relations firm. Golin will be honored on June 10th during the university’s 114th commencement ceremony.
“Half a century ago, Al Golin developed a public relations philosophy that transformed the field, recognizing the importance of building a “trust bank,” or ongoing public service and philanthropy,” said Jacqueline Taylor, the dean of the College of Communication. “His philosophy helped create a sea change in public relations and we are pleased to recognize his many contributions to the long-term success of businesses and communities he’s served.”
Golin pioneered the trust bank concept in 1957 with McDonald’s CEO Ray Kroc to help the young company give back to communities that were contributing to its success. The concept has been engrained in McDonald’s ever since. Perhaps the most vivid example is the Ronald McDonald House Charities, which operates more than 300 “homes away from home” near children’s hospitals allowing families to stay close to their children receiving treatment. McDonald’s remains one of GolinHarris’s major clients.
Golin’s pioneering approach to the trust bank has served as the foundation for community involvement for many other companies. The successful trust strategies of McDonald’s, Gerber, Toyota and other firms are outlined in Golin’s groundbreaking book “Trust or Consequences,” currently in distribution.
Golin also served as a consultant to the U.S. Department of Commerce, developing a major public relations awareness program for U.S. companies on the benefits of exporting to help our economy, increase employment, and reduce the balance of trade deficit.
He has also put the trust bank concept to work in his own firm. Every year on his birthday, GolinHarris offices worldwide dedicate a day to completing a community service project, known as “Al’s Day.”
“I am tremendously honored by this recognition from DePaul, an institution that has helped prepare so many to influence our industry and shape the city of Chicago, the place I am proud to call home,” Golin said. “It is truly a highlight of a long career in our field.”
An active philanthropist, Golin is on the boards of The Goodman Theatre of Chicago and Roosevelt University. He is a founding board member of Ronald McDonald House Charities and public relations advisor to the National Multiple Sclerosis Society. Golin has lectured at numerous institutions of higher learning, including Princeton University, Dartmouth College, Northwestern University, Syracuse University, Yale University and the Annenberg Communication School at the University of Southern California.
Golin, a graduate of Roosevelt University, holds lifetime achievement awards from the Public Relations Society of America, the Publicity Club of Chicago and Inside PR magazine. Golin was named one of the 100 most influential public relations people of the 20th century by PRWeek, holds the Alexander Hamilton medal from the Institute of Public Relations and received the Arthur W. Page Society Hall of Fame Award for “Career Achievements and Outstanding Contributions to the Profession.”
The commencement ceremony for the College of Communication and the College of Computing and Digital Media (combined) will be held June 10, 2012, beginning at noon at the Allstate Arena, 6920 N. Mannheim Road, Rosemont, Illinois.
CHICAGO (Apr. 11, 2012) – GolinHarris today announced the appointment of digital communications experts to three new positions at the agency, as it expands its digital and technology capabilities and strengthens its g4 model. All three will work closely with global digital practice leader Jeff Beringer to refine and grow digital offerings across the agency.
“The g4 agency model we’ve implemented is built around what clients want most: insights, ideas, engagement and integrated execution,” said Fred Cook, GolinHarris CEO. “Social media and digital present a host of opportunities for companies and brands. Today, nearly every campaign includes – or is led by – a social component. We’ve recruited exceptional talent whose vision and proven expertise will help our clients win in today’s complex, connected marketplace.”
Ian Campbell brings more than 12 years of UX and creative director level experience to GolinHarris, joining the agency from the National Football League (NFL) where he was director of creative, UI & UX. A founding member of the Los Angeles-based NFL Digital Media Group, Campbell was responsible for UX, brand, design and product strategy for web, mobile, platform, marketing, editorial and outsourced initiatives. He also completed the product design for several mobile web and app initiatives, and was responsible for developing a social media platform for the Super Bowl for the 2011 season. Prior to the NFL, Campbell worked for leading brands while serving as interactive design director for Digitas and as creative director for Fry and Seven Interactive (now Schawk). Working from the agency’s New York office, Campbell will direct digital programs for clients.
Mark Bonham brings to GolinHarris more than 25 years in B2B technology, executive marketing and digital marketing leadership with both successful, venture-backed technology startups and high tech category-leading companies. Prior to joining GolinHarris, Bonham ran his own digital marketing and SEO firm. Previously, he was the founder and president of Full Degree, an early SaaS-enabled, content management company. Bonham was also the original vice president of marketing at Exodus Communications where he helped define the high-end, Internet web hosting market. He spent his early career with Hewlett-Packard, Sun Microsystems and Accenture. Bonham will broaden the agency’s B2B strategic and digital expertise in the technology sector.
Brian Snyder joins from Whirlpool, the world’s largest maker of home appliances, where he held roles in IT, communications, marketing, innovation and sales. His diverse experience and technical expertise helped him bring together stakeholders from nearly every part of the global organization to solve complex problems – from customer issues to reputation crises to employee engagement – using digital and social media. Snyder will work from the firm’s Chicago office, directing interactive campaigns for clients in the Midwest.
CHICAGO (Mar 12, 2012) – GolinHarris (GH) unveiled the results of a new study on the impact of real-time marketing (RTM) on consumer behavior during a panel today at the South by Southwest (SxSW) 2012 interactive marketing festival.
The GH-lead session, “The Promise and Pitfalls of Real-Time Marketing,” focused on a hot topic in the communications world: how companies can better reach their targets in the moments and media that matter most, in real-time. RTM is proactive, systematic, multi-channel engagement based upon real-time insights.
In its study, GH interviewed 3,200 U.S. consumers to learn about RTM’s impact on consumer behavior and potential value to brands. The research measured the likelihood of consumers engaging in particular behaviors with and without exposure to RTM. The research also explored the effect RTM has on other marketing activities.
“We learned that real-time marketing provides demonstrable value for companies that apply it as a strategic, systematic and sustained pillar of integrated communication and campaign management,” said Jeff Beringer, executive director and global digital practice leader. “No matter what type of brand or category in which you compete, RTM helps reach customers at the right places at the right times. Brands that make real-time marketing a core element of their everyday communications mix and customer relationship management create deeper, even more meaningful, connections and opportunities for engagement that build favorability, consideration, trial, preference, purchase and loyalty.”
The research revealed four key reasons why marketers should add RTM to their cross-channel marketing in today’s dynamic 24/7 communications environment.
Beringer added: “RTM should no longer be regarded as “icing on the cake” for modern marketing plans, but rather an integral ingredient for lean-forward communication with impact.”
GolinHarris Real-Time Marketing research based upon 3,200 online consumer interviews, 10-15 February, 2012. Margin of Error ± 3.3% TO ± 3.7% at 95% Confidence. Coffee, Diet and Auto respondents controlled for category interest and intent.